The Swym blog

Not every buyer is ready to make a purchase right away. That’s why tools like “Save for Later” are so important when it comes to online shopping: they eliminate the need to rely on memory or chance and allow shoppers to save an item they want to revisit later.

Online shoppers today may not like giving away their data, but they love sharing what they like with brands who pay attention. Every ecommerce marketer knows the only strategies still moving the needle in 2025 are customer-led strategies.

Father’s Day is a golden opportunity for brands to turn shopper intent into action. Whether it’s last-minute browsing, price watching, or thoughtful gift curation, shoppers are already dropping hints—you just need the right campaign to act on them.