Maximize Gifting-Season Revenue with Share Wishlist

The Global Gifting Surge

Across global retail markets, the gifting season consistently drives the highest shopper intent of the year.

Globally, more than 45% of shoppers begin building and sharing gift lists weeks before major gifting events: Christmas, New Year, Valentine’s Day, Mother’s Day, and other cultural or seasonal festivals making curated wishlists a core part of how shoppers discover, shortlist, and communicate gift preferences.

With shoppers across the globe curating, comparing, and sharing products more than ever, Share Wishlist becomes a core driver of discovery, social validation, and gift-buying decisions. It transforms the wishlist from a personal reminder tool into a collaborative gifting engine.

During the gifting periods, orders from shared wishlists increase 4-7X, demonstrating how share-driven discovery directly boosts conversions.

Share Wishlist Becomes Essential During the Gifting Season

Shoppers enter the season with a clear gifting mindset shortlisting products not just for themselves but for friends, family, and upcoming occasions. Share Wishlist amplifies this behavior in several critical ways:

1. Shoppers curate lists with intent.
   When shoppers save items, it reflects deliberate interest not casual browsing. Each wishlist save is a clear signal of what they genuinely intend to buy or consider next.
2. Gifting decisions are collaborative.
   Over 60% of shoppers say they consult partners, family, or friends before purchasing a gift shared wishlists streamline this decision-making.
3. Shared lists reduce indecision and speed up conversions.
   During peak gifting windows, shoppers who receive a shared wishlist convert significantly faster because the product selection is already vetted.
4. Every shared wishlist introduces high-intent new shoppers.
   Referral traffic from shared lists converts at a higher rate than regular site visitors.
5. Share-driven discovery has a direct revenue impact.
   Shared intent becomes purchase intent orders from shared wishlists rise sharply during key gifting moments.
6. Multi-wishlist behavior strengthens buying signals.
   Shoppers who create multiple lists save 2-3X more items and tend to have a notably higher AOV when they complete a purchase.
7. Regional gifting behavior intensifies list sharing.
   Across North America and Europe, holiday spending accounts for 25-30% of annual retail revenue, and more than 50% of shoppers rely on lists to coordinate extended-family gifting.
8. Social proof becomes a key differentiator.
   Wishlists, especially shared ones serve as a form of social validation that influences both the original shopper and the gift-giver.

Regional Gifting Periods and Share Wishlist Insights

A global view helps merchants plan regionally relevant Share Wishlist campaigns.

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Turning Wishlists into Curated Gift Guides with Multiple Wishlists

Wishlist Plus enables shoppers to transform browsing behavior into high-intent curated lists aka multiple wishlists. They can organize their wishlist into themes such as:

• Gifts under a specific price
• Personal wishlists to share with partners
• Curated categories for occasions
• Seasonal gifting or festival-specific lists
• Holiday home décor or outfit picks

By encouraging multi-wishlist creation, merchants make it easier for shoppers to compile and share lists tailored to each recipient or event.

Merchant Playbook: Driving Revenue Through Share Wishlist

A practical framework to help you maximize the impact of Share Wishlist during the gifting season. Use the steps below to increase list creation, boost sharing behavior, and convert high-intent shoppers into revenue across key gifting moments.

1. Activate the Share Feature and Share Email
   Make sure the Share Feature is enabled in your Wishlist Plus settings. Along with activating the feature, ensure the Share Wishlist Email is turned on so shoppers can seamlessly share their lists via email. You can see the Share Wishlist feature enablement status here.
   
2. Set Up Your Share Wishlist Email Template
   If you're using Swym’s built-in email sender, customize your Share Wishlist template to match your brand and align with the current gifting season.
   If you're using an external ESP such as Klaviyo, Omnisend, Attentive, or others, confirm that you have a dedicated Share Wishlist flow and email configured in those platforms.

3. Enable Multi-Wishlist for Event-Specific Lists
   Allow shoppers to create separate lists for different gifting occasions such as Valentine’s Day, Christmas, birthdays, and anniversaries. Multi-Wishlist can be enabled directly from your Wishlist Plus settings here →

Shoppers who use Multi-Wishlist tend to convert with a higher AOV and save nearly 2X more items.

4. Incorporate Share Wishlist into Seasonal Campaigns
   Ensure that your Christmas, New Year, Valentine’s Day, and BFCM marketing campaigns promote wishlist creation and sharing as part of your gifting experience.
5. Use Reminder and Price-Sensitive Alerts
   Enable Wishlist Reminder, Price Drop, Low Stock, and Back in Stock notifications. These touchpoints bring shoppers back to your store at high-intent moments where prompting them to share their lists becomes especially effective. Enable Marketing triggers from here →
6. Engage 1:1 with High-Intent Shoppers
   Use the Customer Tab and Swym’s Customer Activity Hub to view shopper-level insights such as the lists they create and the products they save. This enables more personalized engagement and targeted follow-ups for shoppers demonstrating gifting intent.

Why Share Wishlist Drives Revenue During Gifting Windows

• High-intent traffic from shared links & emails
• Higher AOV from bundled gifting and multi-item purchases
• Faster conversions with reduced buyer uncertainty
• Improved new-customer acquisition from referral behavior
• Stronger repeat engagement as shoppers return to refine lists

Best Practices for Merchants This Season

1. Promote Wishlist Creation and Sharing Early
Launch seasonal campaigns like “Create and Share Your Wishlist” to get shoppers building and sharing lists ahead of major gifting moments.

2. Incentivize Sharing with a “Win Your Wishlist” Campaign
Offer shoppers a chance to win items from their list to drive higher wishlist creation, more shares, and high-intent referral traffic.

3. Use Gifting-Focused Email & SMS Nudges
Send timely reminders across Christmas, New Year, and Valentine’s Day encouraging shoppers to finalize, expand, and share their lists.

4. Pair Your Gift Guides with Shopper-Created Lists
Publish curated gift guides and prompt shoppers to create and share their own personalized versions.

5. Highlight Share Wishlist in Your Holiday Ramp-Up
Post-BFCM traffic is driven by discovery and inspiration—making it an ideal time to spotlight wishlist creation and sharing.

Turning Gift Intent into Revenue ♥️

With gifting seasons driving some of the highest-intent shopping moments worldwide, Share Wishlist gives merchants a direct path to increase conversions, reduce friction, and unlock new customer acquisition. By showcasing curated, personalized, easily shareable lists, merchants meet shoppers exactly where they are seeking inspiration, clarity, and confidence in their gifting decisions.

Put these steps into action across your storefront and marketing flows to turn shared intent into real revenue this gifting season.