Blog HomeCapture pre-launch shopper interest with Swym’s Coming Soon alerts. Build early demand, boost engagement, and launch products with ready-to-buy audiences.
.png)
Brands move quickly - new collections, limited-edition drops, and seasonal launches all generate excitement well before products are ready to buy. But during this gap between interest and availability, a critical problem appears:
Shoppers may browse a product, feel curious, even get excited but leave with no way to communicate their interest.
And when the product finally becomes available, many never return.
This is exactly the gap Swym’s “Coming Soon” Alerts are built to solve.
Coming Soon is supported across both Swym Back-in-Stock Alerts (SBiSA) and Wishlist Plus (WLP), giving your brand a simple and reliable way to:
This article walks you through how it works, when to use it, and why it’s a powerful addition to your product launch strategy.
Coming Soon Alerts allow shoppers to actively signal interest in products that are not yet available, something they can’t do today without this feature.
Unlike Back-in-Stock notifications (which trigger only when inventory is replenished), Coming Soon uses a product tag you control, such as:
When this tag is added and the coming soon feature is configured, shoppers can subscribe to get notified.
When you remove the tag, Swym automatically alerts every subscribed shopper.
✔ Capture shopper demand before inventory exists
✔ Maintain momentum for high-demand or unreleased items
✔ Control exactly when notifications are sent
✔ Launch products with a built-in audience waiting to buy
Inside Swym’s SBiSA app, Coming Soon acts as a separate alerting model, independent of inventory.
Alerts analytics appear in your Sent Alerts reporting.
For WLP merchants, Coming Soon fits perfectly into how shoppers already engage with your store:
The result:
Your wishlist becomes a pre-launch engagement engine, bringing back shoppers the moment you’re ready to sell.
Turn curiosity into qualified intent, long before inventory or launch dates.
Instead of leaving with no next step, shoppers opt into updates.
The moment you remove the Coming Soon tag, subscribers are notified first.
Works with Wishlist, Save-for-Later, Back-in-Stock, and all existing shopper journeys.
No inventory workarounds. No custom code. Just add or remove a product tag.
This feature is currently not self-serve.
It requires configuration by the Swym team to ensure accuracy across journeys, rules, and events.
If you're interested:
📧 Email: support@swymcorp.com or book a quick demo here.
We’ll set it up, walk you through a quick demo, and configure the rules tailored to your store.
Swym Wishlist Plus lets shoppers save products they love, ensuring valuable customer intent is never lost and ready to convert.
Helping e-commerce brands craft a more seamless experience for their customers
