Playbooks
BFCM Plays.
The wishlist plays you need to win this BFCM
The impact of custom experiences
What Swym has seen from customised wishlist experiences, over 90 days before and after.
Every playbook below is something you can build yourself with an AI assistant. Rather hand it over? Swym's team builds custom wishlist experiences as a paid service, scoped up front and tested on a copy of your theme.
+18%
Average order value from high-intent shoppers
+15%
Revenue influenced by wishlist and back-in-stock workflows
+27%
More wishlist Actions

April 22, 2026
Playbook: Running Dynamic Meta Ads Using Swym Wishlist Plus Events
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August 13, 2025
Lookalike Audience Creating using the Wishlist Plus data
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August 1, 2025
Wishlisted, Not Lost: Smart Paid Media Retargeting with Swym Data
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June 11, 2025
Wishlist Restock Reconnection: Converting Waitlists into Customers
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June 11, 2025
Transforming Wishlist Intent into Purchase Reality
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June 4, 2025
How to Re-Engage Customers with Custom Price Drops
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June 4, 2025
Wish. List. Win: Turn Favorites into Freebies
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June 4, 2025
Restock Reconnection: Converting Waitlists into Customers
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June 4, 2025
Wishlist to Mailbox: The Forgotten Path to Conversion
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June 4, 2025
Low Stock Wishlist Alert Playbook
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