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July 1, 2025

What’s New at Swym: July 2025

Boost BFCM sales with Swym's July 2025 updates. Features include new Klaviyo guides, personalized retargeting ads using wishlist data, enhanced reporting, and tools for your sales team.

Boost BFCM sales with Swym's July 2025 updates. Features include new Klaviyo guides, personalized retargeting ads using wishlist data, enhanced reporting, and tools for your sales team.

The BFCM Wishlist Hack You Need Right Now

Imagine this: a shopper adds a product to their wishlist. A week later, our app automatically sends them an email with a reminder, a price drop alert, or a low-stock notice. They click, they buy. You've just made a sale without lifting a finger.

That’s the power of Swym Wishlist Plus. Get ready for the biggest shopping season of the year by turning wishlists into sales!

July Updates:

  1. New Klaviyo Campaign Guides
  2. Run Retargeting Ads Using Wishlist Data
  3. Enhanced Shopper & Product Reporting
  4. Empower Your Sales Team with Swym for Sales
  5. The Complete Catalog of Wishlist Plus Capabilities

1. New Klaviyo Campaign Guides

We’ve published a series of step-by-step guides to help you get the most out of your Klaviyo + Wishlist Plus integration. Use these guides to run powerful campaigns that win back sales and build excitement for BFCM.

  • Wishlist Plus + Klaviyo Integration Setup Guide: Get your accounts synced and ready to go. This is the first step to unlocking the power of the integration, ensuring you can start turning wishlists into sales with minimal effort. Know more →

  • Recover Lost Sales with a Wishlist Winback Flow: Don't let abandoned wishlists sit in your store! This guide shows you how to automatically reach out to interested customers and recover lost sales, especially during crucial moments like BFCM. Know more →

  • Capture Leads with the “Win Your Wishlist” Campaign: A gamified campaign where shoppers create their wishlist for a chance to win it. It's a powerful way to capture valuable email leads and customer data for future retargeting. Know more →

Re-engage "Win Your Wishlist" Participants: This guide shows you how to leverage your campaign data to identify and segment high-intent shoppers in Klaviyo. Learn to build a personalized thank you flow that nurtures these leads and drives future sales. Know more

2. Run Personalized Retargeting Ads Using Wishlist Data

Go beyond basic, generic ads. This feature allows you to automatically create and launch dynamic product ads on social media platforms like Facebook and Instagram. These ads are powered by real-time Wishlist Plus data, meaning each shopper will see an ad for the exact products they have added to their own wishlist. This leverages their known intent, leading to a much higher return on ad spend (ROAS) and a more effective way to convert interested shoppers into buyers.

See how to do it

3. Enhanced Shopper & Product Reporting

Unlock deeper insights with our new detailed reports. Get a list of all wishlisted products to see what's popular, and a list of products for each shopper to gauge their individual intent.

Start analyzing

4. Enable 1:1 Sales Conversations with Personalized Customer Context

Now, your sales team can deliver highly personalized, 1-on-1 engagement, both online and in-store. We've enabled the following capabilities for all merchants on the Starter plan and above, allowing your team to:

  • View customer wishlists directly from your Shopify Admin and Shopify POS.
  • Add items to a customer's wishlist on their behalf.

This powerful tool helps your team deepen customer relationships and drive sales.

Learn more about Swym for Sales

Schedule a demo

5. The Complete Catalog of Wishlist Plus Capabilities

We’ve launched a brand-new Wishlist Features Catalog that lists every single feature of our app. It’s your ultimate guide to an optimized BFCM setup.

Explore the feature list

Swym is going all-in AI

At Swym, we're doubling down on AI to help merchants build stronger customer relationships and drive repeat business. We're weaving AI into two key areas: our product and our daily work. For you, this means a more intuitive and personalized shopping experience for your customers through capabilities like smarter insights and simplified workflows. On our end, AI is helping our teams move faster, build better solutions, and deliver more value to you, sooner. 

This shift helps us fulfill our promise: to be the most valuable layer in your tech stack for understanding shoppers and bringing them back.

Agency Spotlight: Verbal+Visual

Verbal+Visual is an NYC-based digital agency that builds branded e-commerce experiences on Shopify Plus. Check out their amazing work with Revelry, where they used the Swym wishlist to create a custom showroom experience.

Learn more