Using Swym's Shopper Intent Data to Power High-Performance Ad Campaigns for DTC Brands

Overview

For Direct-to-Consumer (DTC) brands, the challenge of running high-conversion ad campaigns is real. Traditional targeting strategies based on demographics, browsing behavior, or generic lookalikes often fall short. Swym offers a smarter solution: real-time shopper intent data captured from across your website to help you run more efficient, high-return ad campaigns across Meta (Facebook & Instagram), Google, TikTok, and beyond.

Swym enables agencies, marketers, and DTC brands to unify intent signals from multiple touchpoints empowering them to move beyond guesswork and into precision marketing that speaks directly to each shopper's desires.

The impact of Swym's shopper intent data is clear:

• Brands using wishlist-driven campaigns see 20–30% higher conversion rates.

• Shoppers driven by wishlists spend 30–50% more per order.

• Some brands, like The Block Zone, have increased average order value by 35%.
  

1. Wishlist Plus: Turning Shopper Desires into Data

Swym's Wishlist Plus is more than just a product bookmark tool. It's a powerful engine for capturing zero-party intent signals, making it one of the most valuable assets in your marketing toolkit.

Key Features:

• Wishlist Integration Across the Site: Capture intent on product, collection, and homepages.

• Variant-Level Tracking: Know exactly which color, size, or style your shoppers prefer.

• Save for Later: Save items from cart for future consideration.

• Browse Intent Detection: Identify shoppers with high interest through repeat product views.

• Shopper Identity Resolution: Capture emails and build profiles via pop-ups and interactions.

• Gamified Wishlist Engagement: Incentivize shoppers with "Win Your Wishlist" campaigns.

• Back-in-Stock Alerts: Enable opt-ins when products are out of stock.

Each of these actions represents high-intent signals that can be used to create powerful ad audiences and drive conversions.

2. Why Swym Data Outperforms Traditional Ad Targeting

Unlike standard targeting approaches, Swym captures actionable signals that reflect real purchase intent:

• Higher click-through rates (CTR)

• Lower customer acquisition costs (CAC)

• Improved return on ad spend (ROAS)

Traditional Targeting: Demographics, inferred behavior, broad lookalikes.
Swym Targeting: First-party, declared shopper intent that directly maps to buying signals.

3. How to Use Swym Shopper Intent Data in Ad Campaigns

Audience Types & Use Cases:

These segments allow you to craft personalized, relevant ad messages that significantly improve campaign effectiveness. More detailed examples and playbooks are available in Section 5: Swym Ad Playbook Examples.

4. How to Download and Activate Swym Data

Creating Custom Audiences:

1. Go to Shopify Admin → Apps → Wishlist Plus
2. Navigate to Marketing → Shopper Segments
3. Download the segment you need (Wishlist, Price Drop, Back-in-Stock, etc.)
4. Import into Meta, Google, or TikTok Ads Manager

For a step-by-step walkthrough, refer to our detailed guide

Creating Lookalike Audiences:

1. Go to Shopify Admin → Apps → Wishlist Plus
2. Navigate to Insights → Shoppers → Detailed Reports
3. Download data for lifetime or 180 days
4. Upload to your ad platform to create lookalikes

5. Swym Ad Playbook Examples

A. Wishlist Re-Engagement Ad

• Segment Name: “Shoppers who wishlisted and saved the products but haven’t bought yet.”

• Goal: Drive conversions

• Audience: Wishlisted but not purchased

• Creative: Dynamic Product Ads (DPA) showing saved items with "Your favorites are waiting!"

• Incentive: Optional limited-time discount or free shipping

‍B. Back-in-Stock Alert Ad 

• Segment Name: “Shoppers whose wishlisted and saved products are back in stock”

• Goal: Drive Sales

• Audience: Back-in-stock subscribers

• Creative: Product-focused imagery with urgent copy: "It's back—grab it before it's gone!"

‍C. Price Drop Notification Ad

• Segment name: “Shoppers whose wishlisted and saved products are currently on sale”

• Goal: Conversion

• Audience: Wishlisted + price drop

• Creative: "Good news—your favorite just got cheaper!"

D. Low Stock Alert Ad

• Segment Name: “Shoppers whose wishlisted and saved products are selling out fast”

• Goal: Drive Sales

• Audience: Back-in-stock subscribers

• Creative: Product-focused imagery with urgent copy: "It's back—grab it before it's gone!"

E. Lookalike Audience Ad

• Goal: Acquire new customers

• Audience: Lookalike of all wishlisters

• Creative: Showcase bestsellers or brand story with new customer offer (e.g., 15% off first order)

Swym's shopper intent data is your key to smarter, more profitable advertising. By shifting from guesswork to intent-driven campaigns, you can reach the right shopper with the right message—at exactly the right time.

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