Send high-intent shopper signals like Wishlist reminders, Save for Later nudges, and Price Drop alerts to Klaviyo and automate personalized campaigns that convert.

Overview

What You'll Learn

• How to integrate Klaviyo with Wishlist Plus
• What events are sent from Wishlist to Klaviyo
• How to enable marketing triggers like Wishlist Reminder, Price Drop, and Back in Stock
• How to create flows and templates in Klaviyo using these events

Why This Integration Matters

• Automate shopper re-engagement with personalized messages
• Improve conversions by acting on real intent signals
• Use behavioral triggers to power smarter segmentation
• Bring back window shoppers with timely nudges

Step-by-Step Setup

1. Log in to your Shopify Admin.
2. Navigate to Apps > Wishlist Plus.

3. In the Wishlist Plus dashboard, go to the Integration tab.
4. If you see a locked screen instead of a Connect button, upgrade to a paid Wishlist plan to unlock Klaviyo integration.
5. Click “Connect & Install.
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6. Grant necessary permissions by clicking “Allow.” These are required to push events to Klaviyo.
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7. After successful connection, you’ll be prompted to go to the Marketing tab. If not, refresh the page and navigate manually.
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8. In the marketing tab, you’ll see Klaviyo has been connected.. Banner. This indicates that Klaviyo is successfully connected with your Wishlist Plus app.
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Note: Successful Integration alone doesn’t send data. You must enable marketing features to begin sending events to Klaviyo. (Enabling marketing features is covered in section 3)

(No Action Needed – For Your Reference)

Once features are enabled, the following triggers events will be appear in your Klaviyo account:

Make sure to use the correct trigger name as listed above while creating the Klaviyo flows.

Events sample data fields:

More on events details can be found here

Each feature must be manually turned on from the Wishlist Plus dashboard.

3.1 Enable Wishlist Reminder in the Wishlist Plus App

• Go to Marketing > Wishlist Reminder

• Set the delay time in hours or in days.
• Click Turn On to enable the Reminder.

• Once the feature is enabled, status will show Live

Your events are now flowing to Klaviyo.
But no emails or SMS will be sent until a flow is created in Klaviyo and marked Live.

Setting Up Wishlist Reminder Flow in Klaviyo

1. Log into Klaviyo. Go to Flows > Create Flow
2. Choose “Build Your Own Flow”. Name your flow and click Create
3. Set Flow Trigger
   
   • Choose Metric-Triggered Flow
   • Select Swym-wishlistReminder
   • Add profile and trigger filters if needed
4. Add Email or SMS blocks
   
   • Drag and drop the block
   • Customize subject line and content
5. Personalize Product Info by using table or HTML blocks. 
6. Test and Launch
   
   • Send test email
   • Preview template
   • Set flow status to Live

Watch the detailed setup video to follow the instruction and setup the flow in Klaviyo
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3.2 Enable Price Drop Alerts in the Wishlist Plus app

• Navigate to the Price Drop card and click on the Setup Alert.
• Set threshold and click Turn On.
• Note: This is a single-product event

Setting Up Price Drop Flow in Klaviyo

7. Log into Klaviyo. Go to Flows > Create Flow
8. Choose “Build Your Own Flow”. Name your flow and click Create
9. Set Flow Trigger
   
   • Choose Metric-Triggered Flow
   • Select Swym-pricedrop
   • Add profile and trigger filters if needed
10. Add Email or SMS blocks
    
    • Drag and drop the block
    • Customize subject line and content
11. Personalize Product Info by using table or HTML blocks. 
12. Test and Launch
    
    • Send test email
    • Preview template
    • Set flow status to Live

Watch the detailed setup video to follow the instruction and setup the flow in Klaviyo
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3.3 Enable Back in Stock Alerts in the Wishlist Plus App

• Navigate to the Back in Stock section
• Enable feature via toggle
• A product must have at least one unit in stock to trigger

Setting Up Back in Stock Flow in Klaviyo

13. Log into Klaviyo. Go to Flows > Create Flow
14. Choose “Build Your Own Flow”. Name your flow and click Create
15. Set Flow Trigger
    
    • Choose Metric-Triggered Flow
    • Select Swym-backinstock
    • Add profile and trigger filters if needed
16. Add Email or SMS blocks
    
    • Drag and drop the block
    • Customize subject line and content
17. Personalize Product Info by using table or HTML blocks. 
18. Test and Launch
    
    • Send test email
    • Preview template
    • Set flow status to Live

Watch the detailed setup video to follow the instruction and setup the flow in Klaviyo
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3.4 Enable Low Stock Alerts in the Wishlist Plus App

• Go to the Low Stock section
• Set the stock level threshold
• Enable the feature

Setting Up Low Stock Flow in Klaviyo

19. Log into Klaviyo. Go to Flows > Create Flow
20. Choose “Build Your Own Flow”. Name your flow and click Create
21. Set Flow Trigger
    
    • Choose Metric-Triggered Flow
    • Select Swym-lowstock
    • Add profile and trigger filters if needed
22. Add Email or SMS blocks
    
    • Drag and drop the block
    • Customize subject line and content
23. Personalize Product Info by using a table or HTML block. 
24. Test and Launch
    
    • Send test email
    • Preview template
    • Set flow status to Live

3.5 Enable Save for Later Reminder in the Wishlist Plus App

• Enables alerts for items saved from the cart
• Helps convert abandoned interest to sales

Setting Up Safe for Later Flow in Klaviyo

25. Log into Klaviyo. Go to Flows > Create Flow
26. Choose “Build Your Own Flow”. Name your flow and click Create
27. Set Flow Trigger
    
    • Choose Metric-Triggered Flow
    • Select Swym-sflReminder
    • Add profile and trigger filters if needed
28. Add Email or SMS blocks
    
    • Drag and drop the block
    • Customize subject line and content
29. Personalize Product Info by using table or HTML blocks. 
30. Test and Launch
    
    • Send test email
    • Preview template
    • Set flow status to Live

Note: Enabling these features allows data to flow to Klaviyo, but shopper messages only go out when corresponding flows are created and set to live in Klaviyo.

This section outlines the step-by-step process for setting up flows in Klaviyo. While the setup has been briefly mentioned under each trigger above, this section brings all the instructions together in one place for easy reference.

To Create Flows in Klaviyo → 

1. Log into Klaviyo. Go to Flows > Create Flow
2. Choose “Build Your Own Flow”. Name your flow and click Create
3. Set Flow Trigger
   
   • Choose Metric-Triggered Flow
   • Select One of the triggers listed in this section.
   • Add profile and trigger filters if needed

4. Add Email or SMS blocks
   
   • Drag and drop the block
   • Customize subject line and content

5. Personalize Product Info by using table, HTML or image/text blocks. 

6. Test and Launch
   
   • Send test email
   • Preview template
   • Set flow status to Live

Email Templates for Inspiration

Browse ready-to-use email templates designed for Wishlist events:
Swym Marketing Email Templates

Marketing Use Cases

Explore proven marketing plays using Wishlist data to drive conversions, improve engagement, and recover revenue: Swym Use Case Library

What if a shopper doesn’t provide an email?
Events are sent to Klaviyo only for identified users (email or SMS). Anonymous activity isn’t synced.

Can I run SMS-only campaigns?
Yes. You can configure Klaviyo to send SMS using these events too.

How do I stop sending events?
To pause messages, switch the Klaviyo flow to Draft mode or disable the trigger in Wishlist Plus. 

How do I check if events are reaching Klaviyo?
In Klaviyo, go to Metrics and search for the event name (e.g., Swym-wishlistReminder).
You can also trigger a test event from the Wishlist Plus Integration tab.

Resources and Support

• Trigger Event Glossary
• Email Templates