How SARDA boosted online AOV with Swym Wishlists

The Brand

SARDA’s goal is to make high-quality, handcrafted jewelry available at accessible prices. This delicate balancing act requires a commitment to sustainability, product integrity, affordability, and customer satisfaction. The brand’s endurance over 30 years is a testament to its ability to strike that balance while pleasing its customers.

Challenge

Prior to working with Swym, SARDA’s online shoppers had no tools to track or save their favorite products. As a result, potential buyers and customers had to rely on browser bookmarks and note applications if they wanted to revisit these products later. The SARDA team knew they needed a system to integrate a wishlist feature into its website to improve and optimize the customer experience.

After a switch to the Shopify platform, SARDA was in the market to change how customers saved its products. The company found some recommendations for new wishlist apps, but not every solution seemed to fit with SARDA’s themes as a luxury jeweler. Eventually, the brand discovered Wishlist Plus. SARDA was particularly attracted to the fact that it integrates seamlessly with Shopify and other marketing tools, calling it “unmatched.” 

There was also the challenge of integrating a Wishlist application that could fit neatly into SARDA’s handcrafted brand. A new customer wishlist would have to avoid detracting from the aesthetics that SARDA had spent decades building—handcrafted and luxury jewelry required a bespoke look that fit neatly into the website’s existing themes. If their wishlist features could do that, there would be minimal interruption from the successful branding SARDA had already established.

Solution

SARDA identified Swym’s Wishlist Plus as the most compatible with their platforms and branding. Once launched, the brand was off to the races, and they further integrated Swym Wishlist Plus into their marketing efforts, including connecting Swym with Klaviyo for SMS and email marketing campaigns around a “Win Your Wishlist” giveaway.

Both were immediate successes. The Klaviyo integrations drove their most successful email sales workflows, while the giveaway campaign was such a hit that the brand is already planning another one for Mother’s Day. SARDA particularly enjoyed the administrative capabilities of Wishlist Plus and how well everything integrated with Shopify—SARDA noted that it seemed like the features were built specifically for the platform. SARDA also enjoyed how compatible Wishlist Plus was when it came to matching the themes of SARDA’s unique luxury brand.

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“[Swym’s] compatibility with our theme was great. The integration with other platforms, particularly Shopify and Klaviyo, was especially compelling for SARDA. Integrating Swym with Klaviyo even began to drive the highest-performing flows from within SARDA’s Klaviyo account."

Joey Pascua
Sales & Marketing Manager at SARDA

Results

According to SARDA, after integrating Swym into its website, average order values there went up 10% while conversion rates climbed an impressive 3.66%. Additionally, SARDA has been able to capture more orders from existing customers on its website, with total sales up 11% for the brand.

The Win Your Wishlist campaign was a particular success, running between November 28th and December 6th. It led to higher AOV, as well as a 60% increase in items purchased together during this period compared to the previous holiday shopping season. Overall, the Wishlist features kept customers buying more products throughout the campaign—and even well after the campaign had finished.

Thanks to Swym features like Save for Later and Swym for Marketing, website conversion rates went up markedly. When customers wishlisted items on the Sarda website, for example, conversion rates were boosted by 37%. There was also a noticeable effect on sales whenever customers engaged with the onine wishlist compared to in-store, with an 18% higher AOV (average order value) coming via the Swym features. 

Results by the numbers:

• 15.71% Swym conversion rate
• 23.54% in Swym revenue contribution
• 28.18% in Swym order contribution
• 18.44% increase in Swym AOV compared to store