The High Peak Season Strategy Behind 20% of TOV’s Revenue

TOV Furniture is a furniture brand that aims to make even the most fashionable furniture options feel accessible to everyone. Founded in 2013 by Chaya and Bruce Krinsky, the brand’s product lineup is curated to make every furniture purchase feel like a unique expression of taste. Its bright, visually enticing pieces work particularly well on social media, driving TOV Furniture’s 25.7 million TikTok views. 

But every furniture brand faces one major challenge: its products are often big purchasing decisions for customers. TOV already had high web traffic, but needed a way to retain more potential customers and convert them into actual customers.

Challenge: High Traffic, High Intent, and Missed Revenue

The brand had no shortage of interest. Thousands of users were landing on the site every month, browsing products and showing clear buying intent. Yet there was no clean way to capture that interest or turn it into future sales. Visitors explored, compared options, and then left without buying and without leaving any data behind.

The company was investing heavily to bring qualified traffic to the site, only to let those users walk away. The number of missed sales opportunities kept growing, not because demand was low, but because there was no system in place to retain and re-engage high-intent shoppers.
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“Customers had interest, but we didn’t have a clean way to capture them or turn them into future sales”  -  Daniela Ramirez, Product Manager at TOV Furniture 

With Black Friday approaching, the problem became even more urgent. Traffic was expected to spike, budgets were being pushed to the limit, and the pressure to convert was higher than ever. Letting interested users leave without a way to follow up was no longer just inefficient, it was a direct risk to revenue during the most critical sales period of the year.

The team knew this was a problem. They could see the interest, but they had no clear path to act on it. Without the right technology in their stack, potential customers were slipping through the cracks, and valuable signals were being lost.

Solution: Discovering Swym + Klaviyo to Capture Intent 

When Swym came into the picture, hesitation didn’t last long. Once they saw everything Swym had to offer, it became clear this was the solution they were looking for. 
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“Swym has an excellent Klaviyo integration, great support, and advanced reporting. When you see all that’s included, you realize there’s really no better choice.” 

- Daniela Ramirez, Product Manager at TOV Furniture 

Even though Klaviyo could handle messaging and automation, Swym provided high-intent product-level data that enhanced these flows, boosting conversions for users of its wishlisting features. 

A shopper who may have viewed an item multiple times, for example, would see the product added to their wishlist via smart save. Then, with Klaviyo workflows in place, that same customer could receive a price-drop email or a back-in-stock alert for the item that finally made the sale.
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“Swym became a simple way to bring back our customers to buy, without overcomplicating our tech stack”

- Daniela Ramirez, Product Manager at TOV Furniture 

With more customer wishlist data, TOV’s Klaviyo workflows now had entire lists of “almost-there” customers who viewed individual pieces of furniture but didn't check out. This meant TOV could send out more targeted, product-specific email campaigns and nudge those interested shoppers toward completing the sale.

Results: Capturing and Converting Shopper Intent at Scale

Swym quickly became a core revenue driver by helping the brand capture, nurture, and convert intent that was previously being lost. More precisely:

• TOV noted a 600x lifetime ROI for customers who used Swym for wishlisting, back-in-stock alerts, and more. 
• Users who engaged with Swym features were 4.6 times more likely to complete a purchase than the average site visitor and 20% of revenue could be attributed to Swym. 
• They also had higher average order values, including a 31% increase over the site average. For TOV’s B2B store, AOV influenced by Swym was 4.2 times larger.

TOV was also able to identify specific sales boosts to every new solution in place:

• The Wishlist Reminder flow (which sent Klaviyo emails to those “almost-customers” who had yet to purchase an item from their wishlist) had an immediate impact on sales. These reminder flows generated $19.39 in revenue per email, about 10x the industry standard.
• Smart Save also removed friction from intent capture. Instead of relying solely on shoppers to click “Save,” TOV began capturing high-intent behavior automatically based on repeat engagement. In just 30 days, captured intent actions grew by 127%, allowing the brand to send 5.1x more automated alerts month over month. The result was a powerful new stream of conversions from shoppers who would have otherwise gone unnoticed, without increasing acquisition spend.
• Price drop alerts also had a meaningful impact, quickly becoming the third highest-performing workflow that went through the Klaviyo integration (requiring no additional setup on TOV’s part).

All these features are especially important on TOV’s B2B segment, where Swym quickly became a key project-management tool for high-value clients. Professional designers used Swym features  to consolidate entire projects, driving order values nearly five times the site average. 

Swym Impact Beyond B2C: How Swym Powers High-Value Projects

Initially, TOV leadership was nervous about what adding another platform to its tech stack might entail in terms of workload. But according to the TOV Furniture team, the benefits have been well worth expanding the tech stack.

For TOV Furniture, the combination of Swym and Klaviyo transformed high web traffic into measurable revenue growth. By capturing shopper intent through wishlists and smart save features, then activating that data through targeted email workflows, TOV created a self-sustaining revenue engine. 

As TOV continues to optimize its intent-capture strategy, it's positioned to scale these results even further, proving that sometimes the biggest growth opportunity isn't finding new customers, but converting the ones already showing interest.

With intent fully captured and activated, TOV has built a scalable foundation for growth that continues to perform across both seasonal peaks and everyday shopping behavior.