From Signal to Send: How Intent Data Transforms Email Marketing
A practical guide to building intent-driven email and SMS flows that convert, built with Klaviyo.
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Email marketing is not broken.
But the way most brands do it is.
The average marketing inbox receives dozens of emails a day. Open rates are declining. Click-through rates have flatlined. Unsubscribe rates are climbing.
And yet brands keep sending: Tuesday blasts, seasonal promotions, abandoned cart sequences timed to a clock rather than to anything the shopper actually did.
The problem is not volume. It is relevance. And relevance has a data problem.
120%
148%
4x
You will learn how to
Capture Intent On-Site
Wishlist saves, back-in-stock registrations, and save-for-later actions are declared signals. This section shows you where to place each touchpoint and what data each one creates.
Connect Intent to Klaviyo Flows
These four flow types consistently outperform standard automation: Wishlist Reminder, Price Drop Alert, Low Stock Alert, and Back-in-Stock Notification. We cover trigger logic, send timing, and suppression rules for each.
Convert Across Every Channel
A shared intent data layer means Klaviyo can route the same signal to email, SMS, or push based on urgency and content depth. We give you the routing framework.
