Win Your Wishlist: Pre-BFCM Campaign Strategy to Grow List & Conversions

Learn how to run a Win Your Wishlist campaign before BFCM to capture shoppers, grow your email list, collect zero-party data, and drive holiday sales.

Why Run a Win Your Wishlist Campaign Before BFCM?

Black Friday-Cyber Monday (BFCM) is the most competitive shopping weekend of the year. To win big, you can’t wait until the sale starts - you need to capture shoppers beforehand.

That’s where a Win Your Wishlist (WYWL) campaign comes in. By running this campaign in the weeks leading up to BFCM, you can:

• Grow your subscriber list early by capturing new shoppers through contest signups.
• Collect zero-party data as shoppers build wishlists and tell you what products they want most.
• Drive conversions during BFCM by retargeting participants with personalized discounts on their wishlist items.

Instead of blasting generic offers during BFCM, Win Your Wishlist gives you an engaged, high-intent audience ready to shop.

How a Win Your Wishlist Campaign Works

The concept is simple yet powerful:

1. Shoppers add their favorite products to a wishlist on your store.
2. They enter a contest to “win their wishlist” (often capped at a dollar value).
3. You capture their email or SMS consent at signup.
4. Winners are announced before BFCM, creating excitement and social proof.
5. All participants receive thank-you campaigns and discounts on their wishlist items - boosting conversions.
   

You can set this up with:

• Swym’s built-in WYWL campaign tool → Step-by-Step Guide
• Klaviyo popups to capture entries and sync subscribers into flows.
  

Real Brand Success Stories

Popflex

Activewear brand Popflex ran a WYWL campaign to engage their social community. By incentivizing shoppers to wishlist and share, they captured a large number of new subscribers and later converted them with personalized BFCM offers.

Sarda

Jewelry brand Sarda leveraged WYWL to acquire high-intent shoppers before the holiday season. Not only did the contest engage new audiences, but the follow-up campaigns drove measurable ROI through targeted wishlist retargeting.

Both brands proved that WYWL is more than a contest - it’s a growth strategy.

Step-by-Step Campaign Sequence (With Templates)

Here’s a full funnel sequence you can follow:

1. Setup a Popup on Your Website

Use a popup widget to capture entries.

Examples of Popup Copy:

• Headline: “🎁 Win Your Wishlist!”
  Body: “Add your favorite items to your wishlist and enter for a chance to win them all - up to $200 value!”
  CTA Button: “Start Your Wishlist”
  
  
• Headline: “Your Dream List, On Us ✨”
  Body: “Sign up, build your wishlist, and you could win everything on it! Don’t miss your chance before BFCM.”
  CTA Button: “Enter Contest”
  

2. Promote the Contest on Social Media

Drive traffic with posts, reels, and stories.

Instagram Caption Example:

“What if your wishlist became your reality? ✨ Enter our Win Your Wishlist contest for a chance to score your entire list - for FREE! 🛍 Winner announced before BFCM → [link] #WinYourWishlist #BFCMReady”

Story Example:

• Slide 1: “💡 Win Your Wishlist is LIVE!”
• Slide 2: “Pick your faves → Build your list → Enter to win 🎁”
• Slide 3: “Tap to enter before Nov 15!”
  

3. Send Emails to Existing Shoppers Who Haven’t Wishlisted

Target non-wishlist shoppers to collect zero-party data.

Subject Line Examples:

• “Your wishlist could win you free gifts 🎁”
• “Don’t just shop - WIN your wishlist ✨”
  

Email Body:

Hi [First Name],

We’re giving you a chance to win your entire wishlist - just in time for BFCM!

• Add your favorite products to your wishlist
• Enter the contest for free
• Winner announced before the holidays 🎉
  
  

Even if you don’t win, you’ll unlock exclusive early-access deals.

👉 [Start Building Your Wishlist]

4. Create a WYWL Landing Page

Spell out the rules and boost credibility.

Page Copy Example:
Headline: “Win Your Wishlist - Enter Now!”
Conditions to Enter:

• Add at least 3 products to wishlist.
• Extra entry if you share your wishlist with friends.
• Sign up with email/SMS to qualify.
  

CTA: “Build My Wishlist”
Fine Print: “Contest ends Nov 15. Winner announced Nov 18 via email.”

5. Ask for Marketing Consent at Signup

Make consent a default part of account creation.

Checkbox Example:

• “Yes! Send me early BFCM deals and a chance to win my wishlist.”
  

6. Announce Winners with an Email Campaign

Build excitement and social proof.

Subject Line Examples:

• “🎉 We have a winner! Is it you?”
• “Your wishlist dreams came true for one lucky shopper”
  

Email Body:

Hi [First Name],

Congratulations to [Winner Name], who just scored their wishlist for FREE! 🎁

Didn’t win? Don’t worry - exclusive BFCM offers are coming your way.

👉 [Shop Now]

7. Send a Thank-You + Discount Campaign to All Participants

Turn participants into customers.

Subject Line Examples:

• “Thank you for entering - here’s 20% off your wishlist 💝”
• “Your wishlist, now with a discount 🛍”
  

Email Body:

Hi [First Name],

Thanks for joining our Win Your Wishlist contest! While you may not have won, here’s something special:

💸 20% OFF your wishlist items - this week only.

👉 [Shop Your Wishlist with 20% Off]

Best Practices for Maximum Impact

• Run it 2–3 times before BFCM to capture more shoppers.
• Promote everywhere: email, SMS, social media, website banners.
• Make it fun and urgent: keep contest windows short.
• Reward all participants: thank-you campaigns are where real conversions happen.
• Leverage data: use wishlist items to personalize Klaviyo, Attentive, or Omnisend flows.
  

Gamification and Zero-Party Data

Gamified campaigns like WYWL don’t just engage - they help you collect zero-party data. Unlike third-party tracking, shoppers willingly tell you what they want.

Other public gamified tactics include:

• Spin-to-win popups offering discounts.
• Holiday gift quizzes capturing preferences.
• Tiered reward campaigns (e.g., unlock free shipping with 3+ wishlisted items).

WYWL stands out because it’s product-driven - shoppers literally tell you what they plan to buy.

Your BFCM Advantage

By running Win Your Wishlist campaigns now, you’ll have:

• A larger subscriber base when BFCM hits.
• Rich wishlist data to power personalization.
• Engaged shoppers primed to convert.

Don’t wait until Black Friday. Start your Win Your Wishlist campaign today, grow your list, and turn shopper intent into holiday revenue.

👉 Ready to set up?

• Launch with Swym’s built-in WYWL setup → Step-by-Step Guide
• Or configure with Klaviyo popups to sync into your email flows.
  

Grow your list. Capture intent. Win BFCM.