Why a "Win Your Wishlist" Campaign Could Be Your Mother's Day Breakthrough

Wishlists are more than just a convenience feature. They're a strong intent signal—and one of the most under-leveraged marketing tools in ecommerce.

Wishlists = Purchase Intent

The stats don't lie:

• 30.41% of customers use wishlists to save items they plan to purchase later. (Bizrate Insights, 2023)
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• 47% of online shoppers are more likely to purchase from brands that offer a wishlist feature. (Click Conversion, 2023)
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• Shopify users who interact with Wishlist Plus spend 20–30% more and have 36–50% higher order values. (We Are Roast, 2023)

In brief: wishlist shoppers are spend-ready shoppers. You just need the right push—and that's where a "Win Your Wishlist" campaign comes in.

What Is a "Win Your Wishlist" Campaign?

It's easy, it's fun, and it's extremely effective.

Invite customers to create or refresh their wishlists before Mother's Day. Each customer who adds a specified number of items (e.g., 3 or more) is entered to win their wishlist—with the winner taking home all the items on their list (or a few select ones, depending on your budget).

The best part? It's easy to set up directly from your Wishlist Plus dashboard—just head to the Marketing tab to get started.

Why This Works So Well for Mother's Day

1. It's personalized
Each wishlist is distinct. Shoppers are consciously curating exactly what they want for themselves—or what they're going to give. That personal investment makes the campaign incredibly compelling.

2. It drives zero-party data
You receive unambiguous feedback about what products are in demand, what price points are resonating, and who your most interested customers are—all independent of third-party cookies.

3. It builds intent before the promo period
By incentivizing wishlist creation prior to your Mother's Day sale event kick-off, you build a bank of warm leads to re-target with promotions, discounts, or reminders.

4. It's simple to implement
You simply need a wishlist tool and a promo window. The campaign dynamics are simple, and the incentive feels real and enticing.

Pro Tip: Make it Feel Exclusive

Want more engagement? Include language such as:

• “This Mother’s Day, your dream wishlist could come true.”
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• “Win your wishlist and gift yourself, or your mum, the perfect present.”
  
  
• “Only wishlisted items qualify—start curating now.”
  

This encourages both wishlist engagement and high-intent browsing across your product catalog.

Popflex x Win Your Wishlist:

Popflex, a fitness apparel brand by Cassey Ho, deployed a Wishlist Giveaway campaign powered by Swym's Wishlist Plus to draw in over 90,000 sign-ups and 45,000+ e-mail IDs. Users built wishlists for the opportunity to win prizes worth up to $1,000 in products, increasing engagement and expanding their email list. The campaign enabled Popflex to tap into valuable customer interests, allowing personalized marketing through Klaviyo integrations, and converting social media fans into a more targeted and loyal base.

Ready to Try It?

A “Win Your Wishlist” campaign is a low-lift, high-impact way to tap into real shopper intent and create buzz around Mother’s Day. It’s fast to launch and proven to work.

👉 Know the plan before you launch? Explore the full playbook here.

👉 Ready to go? Head to the Marketing tab in your Wishlist Plus dashboard to launch it.

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