Unlock Smarter Retargeting with Swym’s Meta Ads Integration

Until now, most retargeting with Swym data relied on email or SMS or push notification campaigns. While those channels remain critical, they don’t always give you full coverage—especially when shoppers don’t share their contact details or opt into marketing consent. That’s where Meta Ads changes the game.

Here are some of the key benefits of this integration:

1. Stronger, more reliable event tracking with server-side integration
   Unlike the old client-side integration—which relied on a shopper’s browser and only supported the “Add to Wishlist” event—our new server-side integration unlocks far more power and reliability:
   
   • More event types supported: From Price Drops to Back-in-Stock subscriptions, Low Stock alerts, and more, Swym can now send the full range of high-intent signals into Meta.
     
   • Bypass browser restrictions: Events are sent directly from Swym’s servers, so they’re not blocked by cookies, ad blockers, or Intelligent Tracking Prevention (ITP).
     
   • Headless-ready: Because it doesn’t depend on browser tracking, it works seamlessly with modern headless storefronts.
     
2. Reach beyond email and SMS
   
   • ‍ Capture high-intent shoppers where they already spend time—on Facebook and Instagram—without depending on contact data.
3. Merchants using Swym Wishlist Plus and Swym Back in Stock now have a powerful new way to reach shoppers: direct integration with Meta Ads.
4. Engage shoppers without consent barriers‍
   
   • Ads don’t require marketing opt-ins, so you can re-engage anonymous browsers and shoppers who haven’t subscribed to emails or SMS.
     
5. Grow with Lookalike Audiences‍
   
   • Use wishlist and back-in-stock shoppers as your seed audience to create Lookalikes in Meta Ads. This allows you to scale efficiently by reaching new, similar shoppers who are more likely to convert.
     
6. Improve ROI with hyper-targeted audiences‍
   
   • Because Swym sends intent-rich events like Add to Wishlist, Back in Stock Subscription, and Price Drop, your ad targeting is laser-focused. That means better performance, reduced wasted spend, and higher returns.
     

How It Works

Swym sends shopper engagement events directly from our servers into Meta Ads Manager. This server-side connection ensures reliable tracking and supports more advanced use cases than traditional pixel-based integrations.

Once your events flow into Meta, you can:

• Build Custom Audiences from shoppers who’ve wishlisted, subscribed for back-in-stock alerts, or shown similar buying intent.
  
• Create Lookalike Audiences to expand your reach to net-new shoppers.
  
• Run Dynamic Ads to show shoppers the exact products they interacted with, powered by your Meta Product Catalog.
  

Why This Matters

The modern shopper journey is fragmented. Relying solely on owned channels like email and SMS leaves gaps in your ability to re-engage shoppers. Meta Ads helps close those gaps while giving you more ways to convert intent into revenue.

This integration also ensures your ad dollars are being spent on the audiences most likely to buy—helping you achieve stronger ROI compared to broader, less targeted campaigns.

Get Started

If you’re on the Starter plan or higher for Wishlist Plus and have a Meta Business Manager account, you’re ready to connect.

Check out our step-by-step help guide here for setup instructions.