How The Beaufort Bonnet Company Turned Shopper Intent Into 239x ROI

Challenge

The Beaufort Bonnet Company had other wishlist and gift registry tools before Swym. But they were not working. 

The tools gave shoppers a place to save products, but there was no visibility into which products shoppers were saving. No ability to identify who those shoppers were. No mechanism to follow up when interest stalled before purchase. Every saved product that did not convert was a missed opportunity The Beaufort Bonnet Company could not see, let alone act on.

For a brand where purchases mark real occasions, that gap had a cost. Shoppers were expressing clear intent. The tools were not built to do anything with it.

"We previously used other third-party apps for our wishlist and gift registry. We were ready for something more advanced which is why we made the switch to Swym."

Elizabeth Edwards, Director of E-Commerce, The Beaufort Bonnet Company

Solution

That’s when The Beaufort Bonnet Company decided to implement Swym Wishlist Plus with their agency partner Domaine.

Smart Save quickly became their preferred feature. Rather than waiting for shoppers to click Save, it captured interest automatically based on browsing behavior. It now accounts for 92% of all wishlist actions at The Beaufort Bonnet Company and approximately 91% of all wishlist revenue. The shopper does nothing. The intent is recorded regardless.

"Smart Save serves as a key bridge between discovery, consideration, and conversion, while also supporting long-term retention."

Elizabeth Edwards, Director of E-Commerce, The Beaufort Bonnet Company

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How it works: 

1. Swym's identity layer identifies who each shopper is and passes their profile, including the specific products they showed interest in, directly to Klaviyo. 
2. That handoff powers personalized flows on verified, high-intent signals, not inferred or cold data.

Six months after launch, The Beaufort Bonnet Company activated three Klaviyo wishlist flows: Wishlist Reminder, Low Stock Alerts, and Price Drop Alerts. The results were immediate.

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Now the team is pushing that intent further. The Beaufort Bonnet Company has connected Swym with Attentive and is running SMS campaigns to retarget wishlist users. The same high-intent signal. A faster channel. Meta Ads is being activated next, bringing wishlist audiences into Facebook and Instagram retargeting. One data layer. Three channels working from the same source of truth.

Results

• In 12 months, The Beaufort Bonnet Company's Swym program generated a 239x return.
• The Klaviyo flows ran for just six of those twelve months. The Wishlist Reminder flow alone accounted for 82% of all Klaviyo flow revenue. Open rates across all active flows averaged 62.2%, nearly double the 34.4% industry average for Clothing and Accessories per Klaviyo 2026 benchmarks. The peak, a Price Drop Alert in November 2025, reached 77.2%.

Intent Captured Is Revenue Earned

The Beaufort Bonnet Company's shoppers arrive with intent. They browse with purpose. They save products because they plan to return.

Swym gave The Beaufort Bonnet Company the infrastructure to see that intent, identify who holds it, and bring those shoppers back at the right moment with the right message. The 239x ROI is the result of that system working exactly as intended.

The Beaufort Bonnet Company now has clear visibility into what their customers want, the data to act on it, and the flows to convert it. That is the shift Swym was built to deliver.