The Recipe for Repeat Revenue

Challenge: High Content Engagement, No Way to Act On It

Makers are planners. 

A shopper discovering a cold-process soap recipe on a Tuesday is not buying that day. They are bookmarking it, mentally noting the fragrance oil they need, and coming back when they are ready. 

The team knew shoppers engaged deeply with both products and editorial content. Their previous custom site allowed users to favorite specific pages, but this critical feature didn't exist when they moved to Shopify. Without a way to bookmark recipes or style guides, returning shoppers had to start their search from scratch. We built a custom solution to restore this functionality, ensuring favorites followed shoppers across every session.

The content library was growing. Recipes, how-to guides, and technique articles gave shoppers real reasons to return. But without intent data, the team could not connect that engagement to personalised outreach. 

We had no clear data behind any of our wishlists. We knew we had high engagement, but nothing beyond that.

Solution: A Recipe For Success Worth Saving

Swym was implemented across the brand's storefront with two primary capabilities: the ability for shoppers to favourite non-product pages (including recipe articles and how-to guides), and Save for Later on product and cart pages.

• The content favouriting feature gave makers a way to bookmark the recipes they returned to most. That intent data fed directly into the brand's ability to understand which editorial content drove downstream purchases and which customer segments were most engaged with specific craft categories.
• Save for Later extended this logic to the cart, allowing shoppers to move items to a saved list instead of abandoning the session. This ensured that intent signals weren't lost when the cart was cleared. To maintain their historical customer context, we successfully imported all legacy "save for later" data from their previous custom-built site into the Shopify environment. This migration meant the team didn't have to start from zero. They could immediately see which products were most frequently deferred and identify high-intent shoppers who were ready for a targeted follow-up.

Onboarding was fast. Technical integration was handled without disruption to the existing storefront. Our team provided pre-launch support to ensure the brand extracted immediate value from the data before the first campaign went out.

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"Swym was super easy to onboard with, one of the easiest partners we worked with. The team is fantastic, and went above and beyond to provide value to us prior to launch."

Results: Intent Data That Drives Targeted Revenue

The numbers confirmed what the team suspected: wishlist behaviour was already shaping a significant share of revenue. 

50% of monthly revenue from products was actively being put on wishlists. 

With Swym live: 

• The brand attributes 3,000 monthly orders to Swym-influenced shopper activity. 
• Its Monthly GMV stands at 177,000 dollars and growing. 
• And Basket density from wishlist-influenced orders is 60% higher than the site average

The qualitative shift was equally significant. The marketing team gained the ability to run personalized outreach shaped by what individual shoppers had actually saved. All smoothly integrated into their current stack: Klaviyo. A maker who had favourited three soap recipes and saved a fragrance oil to cart was no longer receiving a generic email. They were receiving a message relevant to her specific project. 

That targeted approach is what the brand had always wanted to run. Swym gave them the data to do it.

What Intent Data Makes Possible

Before Swym, engagement was a feeling. The team knew their makers cared about the content. They just could not prove it, quantify it, or act on it at scale. Now they can.

The content library, which includes hundreds of recipes and technique articles, is no longer just editorial. It is a source of zero and first-party intent signals. 

Fifty percent of monthly product revenue was already sitting in wishlists before anyone noticed. Now, the team is finally equipped to make the right decisions.