Cordial

Cordial is a cross-channel marketing platform that enables brands to deliver highly personalized, data-driven customer experiences across email, SMS, mobile push, and other messaging channels. Built for sophisticated lifecycle and retention marketing, Cordial allows marketers to unify real-time customer data, orchestrate behavioral triggers, and dynamically personalize content at scale. With flexible automation capabilities and powerful data handling, Cordial helps brands turn customer intent into meaningful engagement and revenue.

The Swym × Cordial integration enables brands to activate real-time shopper intent data for personalized engagement and list growth.

By connecting Wishlist Plus and/or Back in Stock Alerts with Cordial, Swym sends key behavioral events — such as wishlist reminders, price drops, low stock alerts, and restock notifications — directly into Cordial. These events can then trigger automated email, SMS, or push campaigns to re-engage high-intent shoppers.

In addition to behavioral event syncing, the integration also supports Add to Mailing List functionality. Merchants can optionally provide a Cordial mailing list name, allowing Swym to automatically add relevant shoppers to that list — enabling audience building and segmentation alongside triggered messaging.

Together, this ensures that customer actions taken on your storefront not only power timely lifecycle campaigns but also help grow and enrich your Cordial audience lists.

The integration supports event-based data sync from Swym to Cordial. Once connected, merchants can subscribe to specific events they want Cordial to receive.

Supported Events from Wishlist Plus

• Wishlist Reminder
• Save for Later Reminder
• Price Drop Alert
• Low Stock Alert
• Back in Stock Alert
• Share Wishlist
• Add to Wishlist

Supported Events from Back in Stock Alerts

• Back in Stock Acknowledgement
• Back in Stock Alert
• Back in Stock Second Reminder

Each event includes rich product-level attributes such as:

• Product name, image, and URL
• Variant information (size, color, etc.)
• Pricing details (including original price for price drop alerts)
• Inventory quantity (for low stock and back-in-stock events)
• Brand, category, and product tags
• Wishlist-level metadata (e.g., number of products in reminder events)
• Share metadata (sender name, email, note, and shared URL for shared wishlists)

These structured attributes allow Cordial automations to dynamically populate message templates with personalized product details.

Setting up the Swym × Cordial integration involves three essential steps:

Step 1: Connect Swym to Cordial

The integration is currently enabled via Swym’s support team. Merchants generate an API key in Cordial and share it with Swym to establish a secure connection between the two platforms. Once configured, Swym confirms that the integration is active.

If using the Add to Mailing List feature on the storefront, merchants should also provide the Cordial mailing list name they would like Swym to add contacts to.

Step 2: Subscribe to Events in Swym

After the connection is established, merchants must explicitly enable the events they want to send to Cordial within the Swym app’s Marketing section.

Only subscribed events are transmitted. If no events are enabled, Cordial will not receive any triggers.

Step 3: Build Automations in Cordial

For each subscribed event, merchants must create a corresponding automation inside Cordial.

These automations:

• Listen for Swym custom events
• Use the provided event attributes
• Trigger personalized email, SMS, or push notifications

Cordial’s Customer Success or Solutions teams typically assist in mapping Swym’s event attributes into dynamic templates to ensure accurate personalization.