Stop Guessing Your BFCM Strategy
Download this report to get insights on the most recent Black Friday Data, and build an informed strategy moving forward.
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BFCM Data Report
1 in 5 Black Friday Shoppers plan their purchases four months in advance
In the meantime, they leave behind a trail of signals: clicks, saves and intent, that too often go uncaptured.
We analyzed millions of real shopper interactions from our network to build the most updated BFCM Data Report. This guide moves past "gut feelings" to show you exactly how holiday shoppers behave and which strategies actually drive conversions.
120%
Increase in Email Click Rate
148%
Increase in Revenue Per Send
4x
Increase in Automation-driven CR
What you will learn:
Why traffic goes up 27% but engagement lags
Why Black Friday is not so much as impulse as we used to believe
How shoppers in multiple industries behave and how to keep conversions & AOV intact.
