Use wishlist intent to target every Klaviyo send

Use the products shoppers saved to decide who gets which BFCM email, and when. Every wishlist record reaches Klaviyo, so any campaign or flow can use it.

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BFCM Playbook: Use Wishlist Intent to Target Every Klaviyo Send
BFCM playbook

Skip building one more wishlist flow. Use wishlist records to choose the audience, timing, and message for the emails you already planned: early access, doorbusters, browse abandonment, post-purchase, and win-back. You get more clicks and orders from the same send volume.

120%

Increase in Email Click Rate

148%

Increase in Revenue Per Send

4x

Increase in Automation-driven CR

What will you learn

How Wishlist Plus sends wishlist records to Klaviyo as custom objects

5 Klaviyo segments to build from wishlist data before the season starts

A 5-phase send plan, from setup by Oct 31 through Dec 20

9 campaign ideas, plus 5 numbers to measure the lift

Download the BFCM playbook

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