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October 9, 2025

What’s New at Swym: October 2025

As we head into the busiest shopping season of the year, we’re excited to share the latest Wishlist Plus enhancements - all designed to help you convert more shoppers, personalize every interaction, and simplify your workflows.

Powering Growth & Better Shopper Experiences

As we head into the busiest shopping season of the year, we’re excited to share the latest Wishlist Plus enhancements - all designed to help you convert more shoppers, personalize every interaction, and simplify your workflows.

🖤 Get BFCM-Ready with Personalized Wishlist Campaigns

This BFCM, re-engage your most valuable audience - shoppers who already showed intent.

Wishlist Shopper Segments

You can now:

  • Reach shoppers who added items to their wishlist weeks or months ago but never purchased.
  • Send timely reminders before your big sale.
  • Target shoppers when saved products drop in price.

Start sending these campaigns to your Klaviyo account (if already connected).

Using Omnisend, Ometria, or another tool? We’ll help you set up similar campaigns.

👉 Reach out to us

👉 Go to Marketing Tab

🎨 Customize Your Wishlist Emails

Swym's email Sender customization


Make your Wishlist emails as on-brand as the rest of your store. Paid plan users can now:

  • Customize templates directly inside the app - no third-party tools needed.
  • Edit subject lines, sender names, and reply-to addresses.
  • Keep your Wishlist Reminders, Back-in-Stock, and Price Drop alerts perfectly on-brand.

Available for merchants using Swym’s built-in email sender

Try the editor

📩 Share Wishlist Email Enhancements

We’ve upgraded the Share Wishlist experience to give you full creative control. You can preview and edit your Share Wishlist email templates: Update subject lines and message content - right from Wishlist Plus app dashboard.

Available for merchants using Swym’s built-in email sender.

Rolling out soon to Klaviyo, Omnisend, and Ometria. Stay tuned!

Preview and Edit your Share Email

Streamlined Setup for Saved-for-Later (Cart Saves)

Managing Saving Items from cart for later just got simpler!
You can now configure SFL directly from your Shopify Admin (under the Configurations tab ).

Here’s what’s new: You can enable and customize your Cart Saves for later look and settings.

Join over 45,000 brands that use Swym

Get Swym Wishlist Plus

Wishlists Now Support B2B Workflows

Your B2B customers can now create and manage wishlists across multiple locations - with location-specific pricing and catalogs. With the Swym for Sales add-on, your sales team can also place orders on behalf of customers, using the correct location-based pricing.

Location Selection in B2B - Book a demo

💼 Empower your B2B shoppers and sales teams with seamless wishlist-to-order workflows.

☕ Simplified Menus for Our Merchants

We’ve revamped the navigation experience inside your Swym Admin to make it faster and easier to find what you need.

  • Non-essential tabs have been removed to reduce clutter.
  • All feature-related configurations now live neatly under the Configurations tab

Merchant Spotlight

🚀 New Banner: Connect Wishlist Plus with Klaviyo

If you’re using Klaviyo but haven’t connected it with Wishlist Plus yet, you’ll now see a Klaviyo Integration Banner inside your app.
Integrate in seconds to start sending personalized Wishlist Reminders, Price Drop Alerts, and Back-in-Stock notifications that bring shoppers back to buy.

👉 Follow this quick integration guide to unlock deeper shopper insights and boost your BFCM performance.

💖 Join the Pink Friday Movement

We’re proud to support The Boutique Hub’s Pink Friday - a nationwide celebration of small businesses and the communities they power.

At Swym, we believe in helping every brand - big or small - turn shopper intent into lasting relationships.

👉 Get involved in the Pink Friday movement and show your support for independent retail!

Tech Partner Spotlight: Tapcart

We’re thrilled to spotlight our tech partner Tapcart - the Shopify Plus-certified mobile commerce platform powering apps for brands like Princess Polly, Overstock, and Reebok. Together, Swym × Tapcart help merchants bridge web and mobile experiences, turning wishlist and push-driven engagement into measurable sales. Each month, over 2.2 million products are added to Swym Wishlists inside Tapcart apps - proof that mobile + intent signals are a conversion powerhouse.

Mention SWYM in “How did you hear about us?” for 15% off your Annual Plan!

Learn more or book a demo