What's New at Swym: February 2026

📣 We’re excited to share that Swym is officially a Klaviyo Preferred Partner.

This partnership reflects our close collaboration with Klaviyo to help merchants turn wishlist and shopper-intent signals into personalized email, SMS and push campaigns that drive revenue.

At Swym, we believe Wishlist Plus should feel like a native part of your storefront not an overlay.
This month, we focused on giving you more control over how your wishlist looks, behaves, and plugs into your broader commerce and marketing stack.

The result: more flexibility, less friction, and better ways to turn shopper purchase intent into revenue.

This update highlights the new capabilities and enhancements added to the platform last month:

• Customize Your Wishlist Buttons 
• Wishlist Social Count as a Shopify Metafield
• Shopify Markets
• Cordial Integration
• Swym X Klaviyo preferred partnership

Make Wishlist Plus look and feel native to your brand, no support tickets or theme edits needed. 

We’ve unlocked full creative control, allowing you to edit HTML and CSS for your Wishlist buttons directly within the Shopify Admin

What you can do

• Edit HTML & CSS for Wishlist buttons
• Style Wishlist on PDPs, collection pages, and header icons
• Match your brand’s colors, typography, spacing, and interactions

How to access
Go to Configurations → Help Shoppers Save Favorites  → Wishlist button/Quick Save  → Advanced Button
Don’t see the option? Get in touch and we’ll enable it for you →

A wishlist count represents the number of times shoppers have saved a product to their wishlist making it a clear signal of interest and demand.

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You can now leverage wishlist counts via Shopify metafields to create more engaging storefront experiences. Instead of relying solely on price-based sorting, you can use real shopper intent to power 'Most Wishlisted' views on collection pages, surfacing products your customers actually want.

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Available for Wishlist Plus Enterprise merchants only

If you sell globally, your wishlist should be just as market-aware as your storefront.

Wishlist Plus now supports Shopify Markets context so you can capture and act on intent with regional relevance.

What you get

• Capture wishlist intent with market-specific currency and locale
• Send more relevant regional email and SMS campaigns
• Align wishlist behavior with your global commerce strategy

Available for Wishlist Enterprise merchants only

Cordial is a cross-channel marketing platform used by enterprise brands to power personalized email, SMS, and lifecycle campaigns.

We’ve enhanced our Cordial integration to help enterprise merchants activate wishlist and shopper-intent data across more personalized, intent-driven campaigns.

Key capabilities

• Trigger personalized messaging using wishlist and product-interest signals
• Build richer segments based on real shopper intent
• Add shoppers to your mailing list when they share their email via the Swym popups
• Power advanced engagement workflows in Cordial

We’re excited to share that Swym is now an official Klaviyo Preferred Partner. This milestone reflects our close collaboration with Klaviyo to help merchants turn wishlist and shopper-intent signals into measurable marketing outcomes.

What you can do with Swym + Klaviyo

• Trigger personalized email and SMS flows using wishlist, back-in-stock, price-drop, and low-stock intent
• Build smarter segments based on what shoppers actually want
• Reduce the gap between shopper signals and timely, relevant engagement

👉 View Swym on the Klaviyo Marketplace →

Proven impact with leading brands

• Princess Polly – Turning wishlist intent into high-performing campaigns
• Killstar – Activating shopper signals to drive repeat engagement
• Credo Beauty – Personalizing retention journeys using wishlist data

Merchants who treat the wishlist feature as part of their brand experience not just a feature, see:

• Higher engagement on storefront
• Better performance from intent-based campaigns
• Less friction between shopper actions and marketing activation

When wishlist data flows cleanly into your marketing and support stack, teams move faster and shoppers convert better.

👉 Explore customer stories →

👉 See how brands use wishlist intent →

💬 If you have questions or want help making the most of shopper intent, we’re here to support you. From setup to best practices, our team is happy to walk you through it.