Wishlisted, Not Lost: Smart Paid Media Retargeting with Swym Data

Why This Matters

Shoppers who add items to their Wishlist are among the highest-intent visitors on your site—but most don’t convert right away. Swym captures this first-party intent data, which you can turn into revenue-generating retargeting ads.

This playbook is for marketers and agencies looking to create high-performing, cost-efficient campaigns using Swym’s Wishlist data across Meta, TikTok, and Google.

Key Use Cases

1. Recover Sales from Non-Purchasing Wishlisters

Target shoppers who added products to their Wishlist but didn’t buy in the last 30–180 days.

Why it works: These are warm leads who showed product interest. A well-timed reminder can often bring them back to convert.

2. Launch “Saved For Later” Campaigns

Use Wishlist data to run personalized remarketing ads.
Example message: “Still thinking about [Product Name]? It’s still waiting for you.”

Why it works: Shoppers respond well to personalized messaging that references their past actions.

3. Build Lookalike Audiences of High-Intent Users

Create lookalike audiences from shoppers who added items to their Wishlist.

Why it works: These audiences are more likely to convert than general cold traffic.

4. Promote Offers to Wishlist Shoppers

Run limited-time promotions (e.g., discounts, price drops, back-in-stock alerts) specifically for Wishlist users.

Why it works: You’re reaching out to shoppers who already liked the product—now with added urgency.

Step-by-Step: How to Build Wishlist-Based Retargeting Campaigns

Step 1: Export Wishlist Audience

‍Before running any ads, you need to build your Wishlist audience—shoppers who showed high intent by saving products but haven’t purchased yet. You can export this audience in two ways.

Option A: Export from Swym’s Dashboard

‍If you're using Swym’s internal system, go to the Marketing tab and download the dataset titled:
“Shoppers who wishlisted and saved the products but haven’t bought yet.”This gives you a clean list of shoppers with product interest but no order event—ideal for retargeting.

Option B: Export from Your Connected Integration (Klaviyo / Omnisend)

‍If you're using an ESP that syncs Swym data:

• Klaviyo: Create a segment with the conditions:
  Swym Wishlist event AND No order placed after wishlist.
• ‍Omnisend: Use segmentation logic to filter for wishlisted products with no follow-up purchase.

Be sure to:

• Export only known users (with email or phone number)
• Exclude users who completed purchases post-Wishlist event

Step 2: Upload the Audience to Ad Platforms

Meta (Facebook/Instagram)

• Navigate to Audiences in Ads Manager
• Select “Customer List” and upload your CSV
• Match fields like Email and/or Phone
• Name it: “Wishlist Non-Buyers – Last 180 Days”
• Optional: Create a Lookalike Audience

TikTok Ads

• Go to Assets > Audiences
• Create Audience > Customer File
• Upload Wishlist CSV with Email/Phone
• Name it: “Wishlist Non-Buyers – TikTok”
  

Google Ads

• Go to Tools & Settings > Audience Manager
• Select Customer List and upload CSV
• Match on Email, Phone, Country, Zip

Use in:

• Search Campaigns (high-intent keywords)
• Display Ads (preferably dynamic)
• YouTube Ads (retargeting based on Wishlist interest)

Step 3: Build the Campaign Creatives

Use dynamic creatives where possible to showcase the exact products wishlisted.

Step 4: Example Creative Hooks

• Meta: “Still thinking about it? Don’t let your Wishlist go stale.”
• TikTok: “You saved it. It’s now on sale. Time to grab it!”
• Google: “Don’t miss out on the items you saved for later.”

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Step 5: Automate Audience Updates (Advanced)

Create rolling segments (e.g., WL added in past 14 days, no purchase) for always-fresh targeting.

For help with API access or Shopify Flow setup or advanced automation, reach out to our team.

Measuring Campaign Success

Pro Tips for Agencies

• Make Wishlist retargeting a default part of every Always-On media strategy
• Exclude recent buyers to avoid wasting ad spend
• Segment by product category for sharper creative targeting
• Use urgency-driven messaging and social proof for higher conversions

Why Marketers Should Care: Unlocking Ad Performance with Swym Data

Swym’s Wishlist data unlocks rich behavioral insights that enable precise and profitable ad targeting. By identifying high-intent shoppers who didn’t convert, you can reduce wasted spend, increase ROAS, and create personalized messaging that truly resonates. This first-party data gives you a competitive edge—helping you connect the dots between product interest and conversion.

Want to implement this playbook for your brand or clients? Get in touch with us to learn how we can help you activate these strategies and drive performance at scale.