Overview

This playbook helps Shopify merchants who use Tapcart and Klaviyo to activate high-performing, automated push notifications based on Wishlist Plus shopper behavior, such as product wishlisting, price drops, and back-in-stock events.

Why This Integration Matters

• Tapcart enables merchants to launch high-converting mobile apps (iOS & Android) without code.
• Wishlist Plus helps capture high-intent shopper data through wishlisting behavior.
• Klaviyo enables push, SMS, and email campaigns based on that intent.
• Together, this stack empowers merchants to:
  
  • Send automated push notifications via Klaviyo triggered by Wishlist events.
  • Maintain omnichannel consistency across web and mobile.
  • Deliver personalized campaigns to your most engaged users.

Note: This integration is available to all Tapcart customers on the Wishlist Plus Starter plan or higher.

Step 1: Request API Credentials from Wishlist Plus

1. Go to Shopify Admin → Apps → Wishlist Plus.
2. In the Wishlist Plus dashboard:
   
   • Click the chat icon at the bottom-right corner.
   • Or click Submit Request.
3. Send a request for:
   
   • API Key
   • PID
   • API Endpoint
   • Authorization Token (if applicable)
4. Include your store name and .myshopify.com URL.

Example Request:

Subject: Requesting API Credentials for Tapcart Integration

Hi Wishlist Plus team,

My store name is Green Balconies, and our Shopify URL is http://greenbalconies.myshopify.com/

We’d like to integrate Wishlist Plus with Tapcart to enable push notifications via Klaviyo. Please share the following details:
- API Key
- PID
- API Endpoint
- Authorization Token (if applicable)

Thank you!

Step 2: Add Credentials to Tapcart

Once you have the above credentials, perform the below steps:

1. Log in to your Tapcart Dashboard.
2. Navigate to the Integrations tab.
3. Select Wishlist Plus.
4. Enter:
   
   • PID
   • API Endpoint
   • Authorization Token
5. Click Update Integration to complete the setup.

Why Connect Klaviyo?

With Klaviyo connected, you can:

• Trigger push/email/SMS automations for:
  
  • Wishlist reminders
  • Price drops
  • Back-in-stock alerts
  • Low-stock alerts
• Build high-intent Wishlist-based segments.
• Drive re-engagement using dynamic, personalized campaigns.

How to Connect Klaviyo with Wishlist Plus

1. Go to Shopify Admin → Apps → Wishlist Plus.
2. In the Wishlist Plus dashboard, click the Integrations tab.
3. Find the Klaviyo integration.
   
   • If already connected: ✅ You’re good!
   • If not connected: Click Connect and authorize Klaviyo access.
4. and follow the prompts to authorize and complete the integration.

Once both integrations (Tapcart + Klaviyo) are live:

1. Go to the Marketing tab in the Wishlist Plus dashboard.
2. Enable automations like:
   
   • Wishlist Reminder
   • Price Drop
   • Back in Stock
   • Low Stock
3. These triggers will now start sending events based on the configurations.

Once all three systems are integrated - Tapcart ↔ Wishlist Plus ↔ Klaviyo - you can start sending push notifications.

Steps to Set Up:

1. Open your Klaviyo account
2. Navigate to Flows
3. Create a new flow or edit an existing one
4. Add Action → Choose Push Notification
5. Use dynamic data like product name, image, and wishlist events
6. Choose the option to Open App when the notification is tapped

Sending Shoppers to Specific Products or Collections

To drive better engagement, you can configure the push notification to direct the shopper to a specific product page, collection, or even their Wishlist within your mobile app. This is possible via configuring deep links.

Steps for Deep Linking:

1. Open the Message Editor: Enter your push notification content.
2. Locate the "Behaviors" Tab: On the left-hand menu, find and click on the "Behaviors" tab.
3. Select "Deep Link": In the push notification setup under "Open Action," choose the Deep Link option from the dropdown.
4. Enter the Deep Link(s): Provide the destination URL for both iOS and Android. If the URLs are the same, enter the same value in both fields.
   
   • Example: Send shoppers to their Wishlist: yourapp://wishlist
   • Example: Send shoppers to a product: yourapp://product/12345
5. Save and Send: Click "Next" to finalize your message and activate the push.

Learn more about deep linking here.

Optional Filters to Refine Push Targeting:

You can apply filters to trigger only for shoppers who:

• Only subscribed shoppers who can receive mobile push notifications.
• Shoppers who did not make a purchase in the last X days.

• Engaged in the last 30 days.
• Has not received the same Push notification in the last X days.
• And other applicable filters.

Test Before You Go Live

• Use Klaviyo’s preview and test features for push flows
• Monitor Tapcart dashboard for push delivery stats
• A/B test different messaging formats for performance
• You can add push notifications and emails within the same Klaviyo flow. Use simple conditions to control when each message type is sent, helping you avoid spamming your shoppers and ensuring a consistent experience across channels

Additional Resources

• Wishlist Triggers Help Doc → Link
• Tapcart & Klaviyo Integration guide → Link‍
• Notification deep Linking Overview → Link

Use this integration to bridge the gap between shopper interest and conversion, wherever your shoppers are-web or mobile.