Sailthru

The Swym + Sailthru (by Zeta Global) integration lets you personalize your email and SMS campaigns based on your customers' shopping journey.

Forward Swym events like back-in-stock, price drop, low stock and wishlist reminders to Sailthru (by Zeta Global), then use them to trigger personalized emails and SMS through Sailthru's Lifecycle Optimizer. With built-in Shopify Markets support, every message can be tailored to each shopper's language, region, currency and pricing, along with accurate inventory details.

Drive more sales with super-targeted, highly relevant email and SMS, powered by the following Swym events:

• Wishlist reminders and Saved for Later reminders
• Back in stock alerts on restocked products
• Price drop and low stock alerts on wishlist items
• Add to Wishlist and Share Wishlist events
• Frequently Viewed product signals

Each event carries rich product and market data (product name, price, image, SKU, plus language, region, currency and locale), so your Lifecycle Optimizer Flows can build highly relevant, localized messages.

The Swym apps track shopper actions and product events, then forward them to Sailthru (by Zeta Global) as custom events. On the Sailthru side, you build a Lifecycle Optimizer Flow for each event you want to act on: the flow listens for the Swym event and chains a Send Email or Send SMS action to deliver the message to the right shoppers.

Getting set up involves three steps:

1. Connect your Swym app to Sailthru (this is a managed setup, so the Swym team provisions it for you).
2. Subscribe to the events you want to send from the Marketing > Automations section of your Swym app.
3. Build a Lifecycle Optimizer Flow in Sailthru for each subscribed event, using the event properties to personalize your email or SMS templates.

• The Wishlist Plus and/or Swym Back in Stock Alerts app(s) installed on your e-commerce store.
• You are on the Enterprise plan on Wishlist Plus or Swym Back in Stock Alerts.
• An active Sailthru (by Zeta Global) account.
• Lifecycle Optimizer Flows set up in Sailthru for each event you enable.