Only a small percentage of shoppers log in on most eCommerce sites. By limiting wishlist access to logged-in users you are introducing significant friction and limiting engagement by over 90% in most cases. In fact, most shoppers will simply leave your store if forced to log in. On average we typically see a 10x increase in wishlist engagement for sites that don’t hide it behind a login.
Wishlist Plus allows all your customers to add and view their wishlisted items by default. If they are returning to your site via the same browser and device, they will still be able to access their wishlist. They can also validate their email address to save their wishlist and access it across multiple devices.
There may be cases where you want customers to log in to access their wishlist. If so, refer to our article on how to require shoppers to log in before using Wishlist Plus.
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Helping e-commerce brands craft a more seamless experience for their customers
