Events are only pushed to Klaviyo for identified users who have provided an email address or phone number. However, Swym can capture shopper intent from anonymous visitors and "backfill" that data into Klaviyo once the user identifies themselves via a form, newsletter signup, or purchase.

The integration supports several high-impact automation triggers:

• Wishlist Reminders: Automatically nudge shoppers about items they have saved but not yet purchased.
• Price Drop Alerts: Spark urgency by notifying shoppers when a wishlisted item goes on sale.
• Back in Stock Notifications: Alert customers the moment a product they want is restocked.
• Low Stock Alerts: Use FOMO to drive conversions for nearly sold-out items.
• Save for Later Nudges: Re-engage shoppers who moved items from their cart to a saved list.

Merchants using the Swym + Klaviyo integration consistently outperform industry benchmarks for engagement and revenue:

• ROI: Case studies show massive returns, such as Dubarry of Ireland achieving a 16.6x ROI on Back in Stock campaigns.
• Engagement: Expect significantly higher click rates. For instance, Killstar saw a 120% higher click rate on wishlist emails compared to standard browse abandonment flows.
• Conversion: Integrated triggers often result in much higher conversion rates, with some brands like Tibi finding that shoppers engaged via these alerts are 4x more likely to convert.
• AOV: Wishlist-influenced orders typically see an increase in Average Order Value, with brands like Sarda reporting an 18% lift compared to their store average.

Absolutely. Once the integration is active, Swym pushes behavioral events directly into your Klaviyo dashboard as triggers. You can then build custom Klaviyo Flows using these events to automate your email and SMS sequences at scale. For example, you can set specific time delays or segment your messages based on the shopper's total wishlist value.