At Swym, we’ve made key updates this month to help you get BFCM-ready - turning shopper intent into personalized engagement that drives more sales.
At Swym, we’ve made key updates this month to help you get BFCM-ready - turning shopper intent into personalized engagement that drives more sales.
Every wishlist, save-for-later, or price-drop alert tells you what shoppers really want, even before they buy. This month’s updates make it easier than ever to capture those signals, connect your marketing channels, and convert shopper interest into sales, across email, ads, and even in-store experiences.
From enhanced Klaviyo automation and stronger marketing infrastructure to new design integrations and in-store extensions, every improvement this month helps merchants and partners unlock more value with less effort this holiday season.
Your marketing events are now more reliable, and easier to track.
We’ve strengthened our backend infrastructure so that when you enable features like Price Drop, Back-in-Stock, or Save-for-Later, your shopper events flow seamlessly into Klaviyo, Omnisend, Dotdigital, and other integrations.
This upgrade ensures consistent, on-time syncing across all channels - so your BFCM campaigns always reach the right shopper, at the right time.
We’ve added a banner inside Wishlist Plus Admin for merchants who are sending wishlist events to Klaviyo but don’t yet have their flows live.
This ensures you never miss the opportunity to turn wishlist activity into automated emails and SMS campaigns - especially during the high-intent BFCM season.
💡Tip: Enable flows like Wishlist Reminder, Price Drop, and Win-Your-Wishlist to capture and convert shopper interest automatically.
Make your wishlist look as great as it performs.
With our new Design Packs integration, you can now:
Turn your wishlist into a beautiful, shoppable experience that delights shoppers and drives conversions this holiday season.
Connect your online wishlists to your in-store experience.
With the new Shopify POS Extension, your retail teams can:
With our latest update, your store staff can now access a customer’s wishlist right from the Customer Details section. As busy as your staff tend to be, every little step of removing friction for them makes it that much easier for them to be able to better engage customers when they are at the store.
Give your shoppers social proof at a glance.
The wishlist count now appears beside the heart icon on collection pages, letting shoppers instantly see how many others love a product.
This powerful enhancement taps into the power of social proof — when shoppers see others loving the same products, they’re more likely to take action and purchase. Now available to all merchants, just in time to turn FOMO into festive conversions this holiday season.
The busiest season of the year is here, and we’ve got you covered 🎄
We’ve built a holiday guide to cover all the campaigns you’ll need this season, from fashion to beauty and everything in between - so you can plan smarter, launch faster, and turn wishlists into wins.
Inside, you’ll find:
✨ Fashion & Beauty BFCM Guides built to help you win holiday shoppers.
✨ Ready-to-launch campaign ideas powered by wishlist and back-in-stock signals.
✨ Seasonal calendars so you know exactly when to activate.
Unimart, a leading multi-category marketplace, used Wishlist Plus to turn browsers into buyers.
By enabling multi-list wishlists, Save-for-Later, and automated reminder flows (including price drop and winback), Unimart achieved:
Wishlist winback reminders alerting price drops on a wishlist item have performed extremely well. It's a great feature that keeps our customers engaged and allows us to store additional data about our customers' interests so we can personalize our messaging even more.
We’re now working with select enterprise merchants to enable Shopify Markets support for their Wishlist Plus module.
If your store operates across multiple regions or currencies and you are considering Shopify Markets, we’d love to talk to you to understand your specific market scenarios and explore what it would take to extend this support for you. Our pilot rollout is invite-only so we can make sure we give it that personalized attention, so please reach out if you’d like to be included.
👉 Interested?
Helping e-commerce brands craft a more seamless experience for their customers
