Our constant focus is to help you capture more shopper intent signals, create a friction-free shopper journey, deliver personalized experiences at scale, and drive stronger revenue growth for your business.
Our constant focus is to help you capture more shopper intent signals, create a friction-free shopper journey, deliver personalized experiences at scale, and drive stronger revenue growth for your business.
While our teams were focused on supporting you throughout BFCM, we also kept advancing the product to make it easier and more efficient for you to manage and act on shopper intent. These updates are aimed at simplifying your workflows, improving visibility into shopper signals, and ensuring you can convert intent into impact with less effort.
We've deepened our investment in merchant success by launching a tiered customer engagement experience. This solution delivers enhanced insights into customer purchase intent and browse behavior, explicitly designed to serve the distinct needs of:
Swym for Sales is now available in two tiers:
Advanced version that empowers your sales and service staff to provide personalized shopping assistance to customers
This is ideal for online merchants looking to act on shopper signals without additional tools.
Available to all Wishlist Plus paid merchants, the Customer Tab provides foundational visibility into shopper-level intent.
Key capabilities include:
• See who is wishlisting your products
• Identify high-intent shoppers
• Understand product-level demand signals
• Send & modify shoppers' wishlist directly from your dashboard
For merchants wanting to get more shopper and product level insights, you can view and download our Products and Shopper Wishlist activity reports.
Designed for brands with offline stores or high-touch sales workflows, the advanced version extends the Customer Tab with deeper insights and engagement tools.
Easier access and faster management of all your lists.
You can now view and manage your custom lists directly in the SFS admin interface - no more jumping between tools. This update gives you a clearer overview and streamlines list-based workflows.
1.3. Email Alerts for Wishlist Conversations
Stay instantly informed when shoppers leave a message on their wishlist or when you respond. These email alerts help you keep conversations active and build stronger customer engagement.
1.4. Customer Notes in SFS
Customer notes on wishlist items now appear directly in the SFS UI. Quickly understand shopper intent and take action without switching tabs or digging for details.
If you’d like to unlock the full Swym for Sales experience, we’d be happy to enable this for your store.
For merchants who send personalized emails with Swym’s built-in editor, we now offer expanded editing options to help you fine-tune wishlist-powered emails, without relying on external ESPs.
A richer and more flexible way to craft your Wishlist Reminder, Price Drop, Low Stock, and Back in Stock alerts.
You can now:
• Format text with bold, italics, underline
• Align and structure content
• Use color styling
• Add bullet and numbered lists
This gives merchants full control over the tone and visual presentation of their alerts—all without external tools.
Coming Soon Alerts are available in both the Swym Back in Stock App (SBISA) and the Wishlist Plus (WLP) app, and they remain one of the most effective ways to capture pre-launch shopper intent.
By enabling shoppers to subscribe to products before they go live, merchants can drive stronger launch-day traffic, improve forecasting, and turn early interest into conversions.
Swym Wishlist Plus recently hosted its first Japan event with Dotdigital - a hands-on workshop on personalization, intelligent automation, leveraging wishlist intent in CRM workflows, and building modern shopper experiences. It was a great moment for our growing Japan community.
We’re excited to bring this experience to our growing community in Japan.
This BFCM marked one of the highest-performing periods on the Swym Wishlist Plus platform. Merchants on our platform saw significantly higher volumes of both purchase activity and shopper engagement. The strong results were a direct reflection of shoppers heavily utilizing Wishlist-driven experiences.
These results highlight how significantly Swym’s capabilities now influence shopper intent and revenue outcomes.
We’re Here to Help You Accelerate Your Year-End and New-Year Performance
If you’d like support enabling any of these capabilities or fine-tuning your setup for December - January sales, just reply to this email and our team will jump in right away.
Helping e-commerce brands craft a more seamless experience for their customers
