Swym Product Newsletter – December 2025

New Year. New Goals. Smarter Marketing with Shopper Intent.

As we start the New Year , one thing is clear:
2026 is going to be about personalization that reflects shopper intent, not guesses.

Wishlist Plus continues to help brands capture real purchase signals across the shopper journey and turn them into personalized, high-ROI marketing using intelligent automation.

This update highlights the new capabilities and enhancements added to the platform last month:

• Better intent capture
• Smarter retargeting
• Stronger returns from email, SMS, and push
• Engaging customers 1:1 to provide personalized assistance

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Your shoppers signal intent well before checkout. Wishlist Plus captures high-intent signals across the shopper journey:

• Wishlist intent on Product Pages (PDPs)
• Wishlist actions on Collection pages
• Cart Saves that indicate purchase consideration
• Back-in-Stock alerts capturing urgency-driven intent
• Browse intent - capturing interest even when shoppers aren’t ready to buy

Every interaction becomes an actionable signal.

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If Wishlist Plus is live in your store, your shopper intent is already being captured. The next step is simply activating that intent with timely, personalized nudges across your marketing stack to help shoppers complete their purchase.

Merchants use intent signals to trigger:

• Wishlist reminders
• Price drop alerts
• Cart items saved for later nudges
• Back in stock notifications
• Low stock alerts

These campaigns consistently drive higher engagement and ROI because they’re based on what shoppers already care about.

Need Help Getting Started?

If you’d like help setting up any of these features or want to learn more about Wishlist Plus capabilities, we host office hours with our product and success teams. Book an office hours slot.

Wishlist Plus automatically detects the ESP you’re already using on your store. You can view all supported platforms on our Integrations page, and if your ESP is supported, you’ll see it recommended directly inside the app, making it easy to:

• Connect your ESP
• Turn existing shopper intent into automated, personalized campaigns
• Activate flows faster with minimal setup

Supported ESPs & Messaging Platforms

Wishlist Plus supports leading email, SMS, and push platforms so you can activate shopper intent across your existing marketing stack.
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ESP Detection & Recommendation
Here’s an example of ESP detection in action: Wishlist Plus identifies Omnisend on the store and recommends it directly inside the app.
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If you’re using an ESP that’s not listed on our integrations page and still want to run email, SMS, or push campaigns using wishlist and intent data, reach out to us. Our team can help explore integration options.

You can also retargeted shoppers with personalized emails with the wishlisted products directly using Swym’s inbuilt email sender.

• Fully customizable emails
• Match your brand’s look and feel
• No external ESP required
• Perfect for reminders, alerts, and high-intent nudges

This is especially useful for teams that want to move fast without additional tooling.

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Wishlist Plus doesn’t just power automation it also supports high-touch outreach.

Inside the Customer tab, merchants can:
• View shopper-level intent data
• See wishlisted and saved products
• Identify high-intent shoppers
• Run personalized 1:1 outreach

Ideal for high-touch brands looking to build deeper shopper relationships.

Turning Wishlist Signals into Email, SMS & Push Revenue:

🛍️ See how Swym captures high-intent shopper signals

📬 Activate email, SMS & push without complex setup

📈 Learn best-practice flows merchants use to drive conversions

📅 Feb 6, 2026 | ⏰ 9 AM PT · 12 PM ET · 5 PM GMT · 6 PM CET

If you have questions or want help making the most of shopper intent this year, we’re here to support you. From setup to best practices, our team is happy to walk you through it.