What’s New at Swym: August 2025

At Swym, we’ve made key investments this past month to ensure merchants and agency partners can unlock more revenue with less effort. From BFCM readiness to new integrations and B2B enhancements, we’ve strengthened Wishlist Plus and the broader Swym ecosystem to help you capture, connect, and convert shopper intent at scale.

BFCM success starts with knowing what your shoppers want before the rush begins. Every day, they leave behind powerful signals:

• Products they wishlist
• Sign up for restock alerts on out-of-stock products
• Repeat visits to the same item
• Items saved from carts and more

Swym helps you capture these intent signals automatically and at scale — so you can turn interest into action before peak holiday traffic arrives.

The BFCM Checklist is now live inside Wishlist Plus. This step-by-step guide ensures you don’t miss any opportunity to capture intent and convert it into sales.

• Check if you’ve enabled all key BFCM features
• Set up the right campaigns in minutes

We’ve made it dramatically easier to turn shopper intent into sales with pre-built Klaviyo flows inside Wishlist Plus.

• Launch flows like Wishlist Reminder, Price Drop, Low Stock, Back in Stock with one click
• Personalize emails with auto-included wishlisted products
• Go live in minutes, not days

Your Wishlist Plus segments now connect directly to Meta Ads.

• Retarget shoppers based on Wishlist, Price Drop, or Low Stock segments
• Build high-performing lookalike audiences instantly
• Self-serve setup, no extra marketing subscription required

Our webinar series brings together Swym experts, agency partners, and global merchants to share strategies that drive results.

Next Webinar:
Before the Rush: Use Customer Data to Run Smarter BFCM Campaigns
Swym x Klaviyo x Convert Digital x Add to Cart
📅 Friday, 19th September — 12:30pm AEST

We’ve made enhancements in the Wishlist Plus for B2B merchants:

• Buyers can now set quantity for the items in their wishlists.
• Combine this with Request a Quote for a seamless B2B buying journey
• Capture demand signals for better inventory planning

This unlocks a complete B2B quote-to-purchase flow inside Swym. And did you know that you can now view and manage customers’ wishlists directly from your Admin interface? 

If you’d like to learn more about how, or if you are interested in our B2B capabilities,

Shoppers can now explore their wishlists in their preferred language for a more personalized experience. At the same time, alerts for price drops, low stock, and similar updates will now extend up to 90 days after items are added (previously 30), helping you engage more shoppers and maximize conversions over time.

More Updates

• Dotdigital Integration:  Swym is now a Verified Integration Partner 🎉
• Fashion Growth Playbook:  We’ve built a growth playbook to make fashion brands more BFCM ready. Download the playbook here →
• Case Study ❤️: Hear how Lapointe x Driver Digital use Wishlist Plus to grow. Read the case study here →

Our webinar series brings together Swym experts, agency partners, and global merchants to share strategies that drive results.

Next Webinar:
Before the Rush: Use Customer Data to Run Smarter BFCM Campaigns
Swym x Klaviyo x Convert Digital x Add to Cart
📅 Friday, 19th September — 12:30pm AEST

We’re proud to be a Gold Sponsor at Klaviyo: BOS on Sept 25th.
If you’re attending, visit the Swym booth — let’s talk shopper intent, BFCM readiness, and how agencies and merchants can scale together.

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✍️ From B2C to B2B, from Klaviyo flows to Meta ads, from self-serve features to agency partnerships — it’s all one story: helping you capture shopper intent and turn it into sales. That’s all for this month — here’s to a high-intent, high-revenue holiday season!

Got questions or want to dive deeper?