The goal of this article is to guide merchants through a step-by-step process for leveraging data collected during the Win Your Wishlist (WYWL) campaign to run a targeted thank you campaign in Klaviyo. It outlines how to:

• Identify and download the list of shoppers who participated in the WYWL campaign.
• Create a precise shopper segment based on campaign activity.
• Set up or modify a Klaviyo flow to thank participants and optionally offer a discount.
• Sync relevant shopper data and engagement events from Swym to Klaviyo using the appropriate trigger configuration.

Ultimately, this process helps merchants re-engage high-intent shoppers, build stronger customer relationships, and drive post-campaign conversions using a personalized follow-up strategy.

To learn how to set up a Win Your Wishlist campaign, please refer to this article.

• Go to the Win Your Wishlist section in your Swym dashboard.
• Use the Download Participants option to get a list of shoppers who wishlisted items during the campaign.

• Navigate to Shopper Segments > Wishlist Winback.
• Set the date filter to match the duration your WYWL campaign was live.
• This gives you a filtered list of participants to target.

• In Klaviyo, either:
  • Create a new flow, or
  • Use your existing flow with trigger name: Swym-digest
• Add a Flow trigger Filter with:
  Swym Nudge Name = your segment name [copy from the use existing flow from Wishlist Shopper segments]
• Customize the message to thank participants and include a discount if you’d like

• Go back to the WYWL segment in Swym.
• Click Send Event to Klaviyo.
• Make sure to use the same Nudge Name used in your Klaviyo flow.