Braze

Braze is a customer engagement platform designed to orchestrate multichannel marketing automation and create ongoing, personalized customer journeys. It supports email, push notifications, mobile in-app messaging, web messaging, and other channels, enabling brands to communicate relevant messages in real time. With features like BrazeAI for predictive insights, journey orchestration tools, cross-channel campaign execution, and data platform integrations, Braze helps marketers tailor interactions based on behavior, lifecycle stage, and context. It emphasizes scalability, data privacy, and delivering conversations—not just campaigns—so that brands can improve retention, engagement, and lifetime value.

The Swym + Braze integration empowers merchants to deliver highly personalized, event-driven marketing campaigns that convert shopper intent into sales. By connecting Swym’s Wishlist Plus and Back in Stock Alerts apps with Braze, merchants can automatically send shopper activity events—such as wishlist adds, back-in-stock subscriptions, price drop alerts, and reminders—into Braze as custom events. These events can then be used to trigger automated email and SMS campaigns via Braze Canvases, ensuring timely, relevant, and engaging communication that brings shoppers back to purchase.

Swym Wishlist Plus App Events Supported:

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Swym Back in Stock Alerts App Events supported:

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Data Passed to Braze: Shopper identifiers (email/phone), product details (name, image, price, URL, brand, category, inventory), and event metadata

Supported Braze Channels: Email and SMS (via Canvas)

Integration Setup: Managed by Swym Support team (requires Braze API key and Instance URL)

The Swym + Braze integration enables you to turn shopper intent signals into highly personalized, automated campaigns across email and SMS. Once your Wishlist Plus or Back in Stock Alerts app is connected to Braze, Swym passes key shopper events—such as price drops, back-in-stock alerts, wishlist reminders, and more—directly into your Braze account as custom events. You can then subscribe to the events you’d like to act on and build Braze Canvases that use them as triggers to deliver timely, relevant messages. With event properties like product details, prices, and shopper identity included, you gain everything you need to craft dynamic, personalized campaigns that re-engage shoppers and drive conversions.

‍Setup guide: https://help.getswym.com/en/articles/12344153-braze-integration