Campaigns HomeTheme: “Summer Skin Wishlist Drops” – Heat Wave Edition
Hook: Beat the heat with price drops on your glow-getting faves. ☀️ They’re on your wishlist — and now on sale.
SPFs, lightweight moisturizers, masks, and mists are seasonal heroes. Use wishlist targeting to move summer essentials while demand’s peaking.
Wishlisted hero products often have a higher AOV. A personalized drop gives hesitant shoppers the nudge they need.
Hot weather triggers sensitivity — making wishlist nudges on these products feel timely and tailored.
If your brand often plays with seasonal content, this campaign is a perfect plug-in with built-in urgency.
Mid-July heatwaves drive skincare urgency — shoppers are searching for hydration, SPF, and skin-soothing solutions. Personalizing those offers makes them feel instantly actionable.
Using wishlist-based price drops adds a layer of intent to your summer promotions. It feels like a thoughtful gesture — not just another sale.
Help move warm-weather SKUs (like lightweight moisturizers or sun care) before the season shifts, targeting shoppers who’ve already shown interest.
They already saved the item — they just needed a reason to check out. The timing and personalization of this campaign deliver exactly that.
They already saved the item — they just needed a reason to check out. The timing and personalization of this campaign deliver exactly that.
Summer Skin Saviors, Now on Sale
That hydrating serum? The SPF you’ve been meaning to try? They’re all on sale — and already in your wishlist. Don’t let your skin (or this deal) dry out.
Glow Now or Glow Never
Your wishlist just got cooler — but only for a few more hours. Don’t miss the skincare deals that were made for this heatwave.
☀️ Wishlist skincare picks are on sale now! Summer’s hot, but your glow just got cooler 👉 [link]
⏰ Final hours! Your wishlist skin saviors are almost gone 👉 [link]
Show top wishlist items being packed into a “heatwave skin rescue” kit. CTA: “Check your wishlist for instant relief.”
Use IG Stories to show wishlisted products with melting overlays and countdown timers.
“Your foundation” vs “Your budget.” Light, funny way to plug wishlist price drops.
Show an “add to wishlist” moment vs “price drop glow-up” after purchasing. Use emoji-style storytelling.
Sync wishlist data with discounted seasonal skincare SKUs
Launch personalized price drop email + SMS blasts
Push reminder messages and urgency-led IG Stories
Optional: “Cool Down Round-Up” email featuring top converting items
Helping e-commerce brands craft a more seamless experience for their customers
