Campaigns HomeTheme: “Wishlist Restock Frenzy” – Black Friday Reconnection
Hook: Your sold-out faves are back — and they’re not sticking around. 💥
If you frequently sell out of styles, this is your perfect BFCM angle. Lean on that demand to create urgency and loyalty.
Restocking sold-out sizes or styles — especially sneakers — creates instant excitement among wishlist holders.
These SKUs are often understocked and heavily wishlisted. Alerting shoppers to restocks earns you long-term trust and fast conversions.
Coats, boots, sweaters — restocking high-demand seasonal items on Black Friday drives relevance and revenue.
Shoppers are primed to buy — they’ve been waiting, watching, and wishlisting. Restocking the most-wanted items on this day supercharges demand with perfect timing.
This campaign zeroes in on people who saved sold-out styles and brings them back with exactly what they wanted — no guesswork required.
Instead of slashing prices across the board, restocking wishlisted styles gives you a laser-focused way to convert without margin erosion.
The emotional payoff of “It’s back!” — layered with limited BFCM urgency — creates serious FOMO and fast decision-making.
The emotional payoff of “It’s back!” — layered with limited BFCM urgency — creates serious FOMO and fast decision-making.
The Wishlist Item You’ve Been Waiting For
You saved it. It sold out. Now it’s back — and it’s only here for Black Friday. Shop your wishlist before it vanishes again.
They Came Back — But Not For Long
Your saved favorites are flying off the shelves (again). Don’t miss this second chance — shop your restocks before Black Friday ends.
⚫ It’s back! Your wishlist fave just restocked for Black Friday. Shop now 👉 [link]
⏰ Going fast! Your Black Friday restocks vanish at midnight 👉 [link]
Quick-hitting product clips with “It’s back!” overlays. Build hype and drive wishlist re-visits.
Stories with hourly countdowns on top restocked wishlist items. Add swipe-up to dynamic back-in-stock collection.
Feed post: “These wishlist favorites sold out once. They’re back for Black Friday only.” Show before/after “sold out” label.
Share screenshots or quotes from customers like “YESSS it’s finally back!” to build urgency and relatability.
Restock wishlist-heavy SKUs, QA inventory data
Launch back-in-stock email + SMS campaign linked to wishlist items
Run urgency-heavy reminders on social + retargeted email/SMS
Send post-campaign wrap: “What Came Back (and What Sold Out Again)”
Helping e-commerce brands craft a more seamless experience for their customers
