Campaigns Home
Theme: Gratitude Gifting
Hook: This Thanksgiving, help shoppers gift their thanks—through shared wishlists that show they care. 🦃
How it Works:
Cozy throws, festive tableware, scented candles—perfect for fall gifting and highly wishlist-worthy this season.
Skincare sets, bath kits, and self-care bundles make thoughtful, affordable gifts that align well with gratitude-driven buying.
Coffee tools, cookware, or gourmet bundles help shoppers give something warm and practical—ideal for Thanksgiving.
Layered looks, soft knits, scarves, and personalized accessories are great fall wishlist picks and make heartfelt gifts.
Thanksgiving is about gratitude and togetherness—making it a perfect time to introduce wishlists as a thoughtful, practical way to give (and receive) gifts that actually matter.
Shoppers aren’t just buying for themselves—they’re thinking about loved ones. This campaign encourages wishlist sharing in a way that feels emotional, not transactional.
By encouraging gifting before the BFCM rush, this campaign warms up gift-buying behavior in a low-pressure setting.
When one shopper shares a wishlist, you’ve got a new user in your funnel. It expands your customer base while reinforcing meaningful engagement.
When one shopper shares a wishlist, you’ve got a new user in your funnel. It expands your customer base while reinforcing meaningful engagement.
Share Your Wishlist. Gift Some Gratitude.
This Thanksgiving, let them know what you’re thankful for—and what you’re loving. Share your wishlist or shop theirs to make gift-giving easier, warmer, and way more personal.
Shared Wishlists = Thoughtful Gifts
There’s still time to give thanks—and give something meaningful. Share your wishlist or surprise someone by shopping theirs.
🦃 Gratitude made easy—share your wishlist and gift with heart 👉 [link]
💛 Last chance to shop or share a wishlist before Thanksgiving! 👉 [link]
“Who’s the first person you’d share your wishlist with?” → Encourage UGC or comments, and reshare the best ones.
“What would you gift to show gratitude? Cozy candle or cashmere scarf?” → Tie back to collection.
Emotional clips showing people using shared wishlists to surprise friends or family with just-right gifts.
#GratitudeGifting #ThankfulAndWishful #WishlistThanks #GiftWithHeart
Announce the Gratitude Gifting campaign + enable sharing
Send reminder email/SMS encouraging wishlist sharing
Thanksgiving Day: final push to shop or share wishlists
Follow-up: thank users + highlight best gifting stories
Helping e-commerce brands craft a more seamless experience for their customers
