This playbook will guide you through effectively sharing your wishlist with friends and family, making gifting occasions easier and more enjoyable for everyone.
To simplify gift-giving by making your desired items readily available to your loved ones, ensuring you receive gifts you truly want and need.
This playbook will outline how to use the wishlist feature on [Mention Platform, e.g., "our online store", "your preferred e-commerce site"] to create a curated list of items you wish for. Then, you will learn the various methods to share this list with your friends and family, streamlining the gift selection process for birthdays, holidays, and other special occasions.
This playbook is for anyone who:
Here's a step-by-step guide to creating and sharing your wishlist:
As a Merchant:
1. Unlock Social Shopping: Enable Wishlist Sharing
Ensure that you have enabled the ability for customers to be able to Share their Wishlists.
2. Personalized Sharing: Enable Multiple Wishlists:
Give customers the ability to organize their lists into Multiple Wishlists and selective share the ones that they want to, with their friends and family. To accommodate for this, ensure that the ability for customers to create multiple Wishlists is turned on
3. Sit back and let the Sharing begin: You will be able to track the sharing patterns, identify the channel that is most used for sharing and also keep track of which customers have shared their Wishlists and with whom they have shared their lists.
As a customer to the site:
4. Create Your Wishlist:
1. Log in to your account on [Mention Platform].
2. Browse through the available products and add desired items to your wishlist.
3.Organize items into categories or lists if needed (e.g., "Birthday Gifts", "Home Decor", "Books")
5. Review and Refine Your List:
Ensure all items are correct and up-to-date.
Add any notes or specific preferences for items (e.g., color, size, or model).
6. Share Your Wishlist:
Option 1: Sharing via Link:
Locate the "Share Wishlist" option (usually found within your wishlist page or account settings).
Copy the unique link generated.
Share the link through email, messaging apps, or social media.
Option 2: Sharing via Email:
Use the "Share Wishlist" option and select "Share via Email."
Enter the email addresses of your friends and family.
Add a personal message if desired.
Option 3: Sharing on Social Media:
Use the "Share Wishlist" option and select "Share on Social Media."
Choose the desired platform (e.g., Facebook, Twitter).
Add a personalized caption or message.
7.Communicate and Follow Up:
Let your friends and family know you've shared your wishlist and why.
Be available to answer any questions they might have about the items on your list.
To ensure your wishlist sharing is effective, track the following:
Number of Shares
How many times your customer’s wishlist was shared.
Channels used to share
Track the channels that your customers used to share their Wishlist
Sharing your wishlist simplifies the gift-giving process, ensuring you receive gifts you genuinely appreciate while making it easier for your loved ones to find the perfect present. This playbook provides a clear and effective method for using and sharing your wishlist, making gifting a joyful experience for all.
Helping e-commerce brands craft a more seamless experience for their customers
