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Labor Day

Labor of Love Wishlist Sharing

Region:
Industry:
Retail
Sep 2025

Campaign Concept

Theme: Labor of Love Wishlist Sharing
Hook: Rest easy this Labor Day — share your wishlist with someone you care about, and you could win your favorite picks for free.

How it Works:

  • Merchants curate a cozy, self-care-themed Labor Day collection.

  • Shoppers create wishlists from this collection.

  • To enter the contest, they must share their wishlist (via email or text) with someone they care about.

Winners are randomly selected from successful share events and gifted items from their wishlist.

Industries Best Suited For

Home & Furniture

Throw blankets, cozy pillows, ambient lighting, WFH desks, and chairs that make “rest easy” more than a tagline.

Beauty & Skincare

Face masks, bath kits, facial tools, and aromatherapy items make for thoughtful wishlist additions and even better surprises.

Fashion & Apparel

Lounge sets, knitwear, oversized tees, and home-day slippers turn self-care into style.

Health & Wellness

Massage tools, yoga mats, sleep aids, and wellness tech offer the perfect Labor Day escape.

Why This Campaign Could Work

Emotional Hook – Rest, Reconnect, Reflect

Labor Day honors effort and invites relaxation. A wishlist-sharing campaign taps into that sentiment—giving shoppers a way to both unwind and connect meaningfully by sharing what they love with those they love.

Wishlist-Powered Virality

Encouraging shoppers to share their wishlist organically extends your reach and boosts consideration. It becomes a built-in referral engine—warm, authentic, and highly relevant.

Surprise & Delight Angle

Adding a Win Your Wishlist twist to shared lists brings joy to the long weekend. It's light, feel-good engagement that builds goodwill and brand association with celebration and generosity.

Seasonal Tie-In

Perfect for highlighting Labor Day sale collections—home comforts, wellness, work-from-home accessories—right before the fall rush kicks in.

Perfect for highlighting Labor Day sale collections—home comforts, wellness, work-from-home accessories—right before the fall rush kicks in.

Email & SMS Templates

Campaign Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
💤 Win Your Wishlist This Labor Day — Just Share It!

Share the Love, Win the Wishlist

This Labor Day, kick back and win big. Create your wishlist from our Labor Day collection, share it with someone you love — and you could win your favorite items for free.

Create + Share Your Wishlist
EMAIL TEMPLATE

Winner Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎉 You Just Won Your Labor Day Wishlist!

You Shared. You Won.

Congratulations! Your shared wishlist helped you win some of your favorite Labor Day picks. Because you deserve a break — and a reward.

See What You Won
EMAIL TEMPLATE

💤 This Labor Day, share your wishlist with someone you love — and you could win! 👉 [link]

SMS TEMPLATE.

🎉 You WON your wishlist picks by sharing the love this Labor Day! Claim your prize 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Wishlist Sharing Challenge Post

“Share your wishlist with someone you love and WIN it! Tag your wishlist buddy below 💙”

Labor Day Vibe Stories

“What’s your long weekend vibe? Cozy on the couch? Wishlist it + share for a chance to win it.”

Winner Highlights

“They shared their wishlist and WON — here’s what they picked.” Great for community reposts and weekend feel-good content.

Branded Hashtags

#LaborOfLoveWishlist #WishlistAndWin #RestEasyWinBig #LaborDayGiveaway

Campaign Timeline

Aug 23

Launch the campaign, encourage wishlist creation and sharing

Aug 28

Send a reminder email/SMS and showcase trending Labor Day picks

Sept 2

Announce winners on Labor Day — send email/SMS notifications

Sept 3–5

Share winner stories, promote any remaining post-holiday sales

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