Click to explore furtherCampaigns Home

International Day of Friendship

Share Your Wishlist

Region:
Industry:
Retail
Jul 2025

Campaign Concept

For International Day of Friendship, shoppers are invited to share their wishlist with their friends because good friends don’t guess — they get the hint. By allowing users to share their curated product lists with their circle, this campaign simplifies gift-giving and helps friends find the perfect gifts for each other.

Theme: “Good Friends Don’t Guess, They Get the Hint”
Hook: Share your wishlist with friends, and let them pick the perfect gift!

Industries Best Suited For

Fashion & Apparel:

Great for sharing personalized fashion choices, from clothing to accessories, making it easy for friends to pick a thoughtful gift.

Beauty & Skincare:

Ideal for curated beauty and wellness products, where friends can help each other discover the perfect gifts for self-care.

Home & Decor:

Perfect for home essentials or decor items, allowing friends to contribute to each other’s living spaces with a meaningful gift.

Tech & Gadgets:

Appealing for tech lovers, where friends can share their must-have gadgets like headphones, smart devices, or wearables.

Why This Campaign Could Work

Social Shopping:

This campaign leverages the power of social connections, encouraging shoppers to share their wishlist with friends. It’s all about making gift-giving easier by giving friends a hint on what they really want.

Builds Anticipation:

By allowing users to share their wishlists, the campaign creates excitement for both the shopper and the recipient, enhancing the joy of gift-giving. It’s a win-win for both parties.

Encourages Word of Mouth:

Encouraging customers to share their wishlists creates natural social proof, helping to spread the word about your platform and products without the hard sell.

Low-Cost, High Impact:

This campaign relies on user engagement and word of mouth, which means it’s simple to execute with minimal costs while maximizing reach.

Emotionally Resonant:

This campaign relies on user engagement and word of mouth, which means it’s simple to execute with minimal costs while maximizing reach.

Email & SMS Templates

Gift of Hinting

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
💬 Give the Gift of Hinting — Share Your Wishlist!

Celebrate Friendship With the Perfect Gift 💝

This International Day of Friendship, don’t leave your friends guessing. Share your wishlist and let them know exactly what you want. After all, good friends get the hint! Simply share your wishlist, and your friends will be able to pick the perfect gift. It’s that easy!

Share Your Wishlist Now
EMAIL TEMPLATE

💬 This International Day of Friendship, don’t leave your friends guessing!

Share your wishlist and let them pick the perfect gift. 👉 [link]

SMS TEMPLATE.
 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Instagram Stories & Polls:

Use stories and polls to encourage followers to share their wishlists and tag friends, sparking conversation about potential gifts.

Hashtags:

#WishlistForFriends, #HintYourGift, #DayOfFriendshipGifts — create a buzz around wishlist sharing and gifting.

User-Generated Content (UGC):

Encourage followers to share their wishlist and tag a best friend, with a chance to be featured on your social media page.

Campaign Timeline

3–5 days before

Tease the upcoming wishlist-sharing campaign on social media and via email

International Day of Friendship (July 30)

Launch campaign — email, text, and social posts announcing the ability to share wishlists with friends

July 30 (Duration of the campaign)

Continue to encourage sharing of wishlists and feature engaging UGC

End of July 30

Thank customers for sharing, offer a final call for those still sharing wishlists, and share any follow-up details for those who received gifts

Need help setting up this campaign? Join our Agency Partner Program to get expert support.