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Wishlist-Powered Personal Gift Guides

Region:
Industry:
Retail
Nov 2025

Campaign Concept

Theme: Personal Gift Guides Powered by Wishlists
Hook: Smarter gifting starts here 🎁 — explore wishlist-powered gift guides and make this season personal.

How it Works:

  • Merchants curate holiday gift guides using wishlist insights (e.g., most-wishlisted, trending, or bundled picks).

  • Shoppers can browse by theme: “For Him,” “Under $25,” “Gifts for the Host,” etc.

  • Shoppers are encouraged to share their own wishlist with friends and family to drop gifting hints.

Gift buyers are guided to these wishlists or to the curated guides — improving conversion and reducing decision fatigue.

Industries Best Suited For

Fashion & Apparel

Winter accessories, holiday sets, and “treat yourself” staples fit perfectly into bundles like “Gifts for Her” or “Cozy Must-Haves.”

Beauty & Skincare

Gift sets, stocking stuffers, and pampering kits are consistently wishlisted — and easy to bundle by price or personality.

Home & Furniture

Candles, cozy throws, serveware, and holiday decor thrive in categories like “For the Host” or “Gifts Under $50.”

Gadgets & Lifestyle

Journals, tech accessories, headphones, and hobby kits are great for niche gift guides like “Gifts for Him” or “Techie Treats.”

Why This Campaign Could Work

Smart Gifting Starts Early

Shoppers begin holiday planning as early as November. Offering wishlist-powered gift guides helps them shop more thoughtfully — while easing gift decision fatigue.

Leverages Wishlist Data for Personalization

By using real-time wishlist data to populate gift guides (like “For Her” or “Under $50”), you’re turning behavioral insights into highly relevant, themed discovery experiences — the kind that feel personal, not promotional.

Eliminates Gifting Guesswork

The hardest part of gifting is knowing what someone wants. With shared wishlists and data-driven suggestions, this campaign makes shopping smoother, smarter, and more intentional — for both gifters and recipients.

Builds Early Holiday Momentum

This campaign sets the tone for the entire holiday season — surfacing the right products, to the right people, at the right time — well before Black Friday hits.

This campaign sets the tone for the entire holiday season — surfacing the right products, to the right people, at the right time — well before Black Friday hits.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎁 Gift Smarter This Holiday — Start with a Wishlist

Holiday Gift Guides, Powered by What They Actually Want

Why guess when you could know? Our wishlist-powered gift guides take the stress out of shopping. Whether you're buying for her, him, or yourself — we've got it sorted.

Explore Gift Guides
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Start Your Gifting Early — The Best Picks Won’t Last

Personal. Perfect. Wishlisted.

Our gift guides are full of the season’s most-wishlisted items. Make holiday shopping easy (and personal). Start now before the rush begins.

Shop the Gift Guides
EMAIL TEMPLATE

🎁 Holiday gift guides are here! Shop top wishlisted picks & gift with confidence 👉 [link

SMS TEMPLATE.

⏳ Wishlisted gift picks are going fast — start your shopping now 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Guide Launch Reels

“Gifting = solved 🎁 Our wishlist-powered guides are here.” Show theme categories + wishlisted picks.

Interactive Polls

“Who’s hardest to shop for?” → Use responses to direct users to relevant guides.

Countdown Posts

“12 Days of Gift Picks” – reveal one top wishlist item each day with festive flair.

Branded Hashtags

#WishlistGiftGuide #HolidayStartsHere #SmartGifting #GiftsTheyWant

Campaign Timeline

Nov 1

Launch wishlist-powered gift guides + enable wishlist sharing

Nov 5

Highlight gift guide themes + “top trending picks” via email and social

Nov 10

Push urgency — “Start gifting before BFCM rush”

Nov 15

Promote shared wishlists + send reminders to gifters

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