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Holiday Gifting Season

Wishlist Registry: Festive Edition

Region:
Industry:
Retail
Dec 2025

Campaign Concept

Theme: Wishlist Registry – Festive Edition
Hook: Wishlists become gift guides—make it easy for gifters and great for receivers this holiday season. 🎁

How it Works:

  • Encourage shoppers to turn their wishlist into a “Gift Registry” and share it with loved ones.

  • Highlight curated registry templates like “Gifts Under $50,” “For Me, From Me,” and “Last-Minute Luxuries.”

  • Promote wishlist sharing via email, SMS, and on-site banners.

Optionally: Add a small thank-you gift for gifters who buy from a shared registry.

Industries Best Suited For

Fashion & Accessories

Jewelry, cozy apparel, and giftable accessories make for perfect wishlist registry picks.

Beauty & Skincare

Holiday sets, skincare bundles, and grooming kits = crowd-pleasing gifts people love to wishlist and receive.

Home & Kitchen

Cookware, candles, tableware, and holiday home upgrades are popular shared registry picks for both practical and indulgent gifters.

Tech & Lifestyle

Headphones, planners, journals, and hobby items round out wishlists with personal flair—great for last-minute shopping.

Why This Campaign Could Work

Turns Wishlists into Gift-Getting Engines

Between December 15–25, gifters are desperate for ideas—and receivers have already made their picks. This campaign makes it easy for both.

Reduces Gifting Friction

Shared wishlists eliminate guesswork and last-minute stress, creating an easier path for gifters to buy confidently—especially when time is running out.

Drives Social Sharing & Referral Conversions

When shoppers share their wishlist registries with friends and family, they extend your reach—and pull new buyers into your store with clear intent.

A Conversion Win for Everyone

Receivers get what they want. Gifters get it right. You move inventory without deep discounts or low-intent targeting.

Receivers get what they want. Gifters get it right. You move inventory without deep discounts or low-intent targeting.

Email & SMS Templates

Campaign Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎁 Your Wishlist = The Ultimate Gift Guide

Make Holiday Gifting Easy—Just Share Your List

This year, help them get it right. Turn your wishlist into a holiday gift registry and share it with family and friends. It’s personal, helpful—and a lot more fun than socks.

Create & Share My Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Still Shopping? The Wishlist Registry Makes It Easy

Their Wishlist Is the Only Hint You Need

Know someone who shared their wishlist? Shop it now and make their holiday. Still need to drop a hint yourself? There’s still time to share yours.

View Shared Wishlists
EMAIL TEMPLATE

🎁 Holiday gift stress? Share your wishlist as a gift guide—easy, personal, done 👉 [link]

SMS TEMPLATE.

⏳ Last-minute gifting? Shop from shared wishlists before the holidays hit 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

“Drop a Hint” Reel

Feature someone sending their wishlist to a loved one → “Because subtlety is overrated.”

Countdown Stories

“7 Days Left to Share Your Wishlist Registry!” → Tap to create or shop.

UGC Prompt

“What’s one thing you hope someone shops from your wishlist this year?” Feature responses + link to collections.

Branded Hashtags

#WishlistRegistry #GiftGuideButBetter #HolidayHints #SharedWithLove

Campaign Timeline

Dec 12

Announce Wishlist Registry and enable sharing options

Dec 15

Launch “Festive Edition” push with sharing reminders

Dec 20

Highlight “Last-Minute Gift Guide” through wishlists

Dec 25

Final reminder + “Thanks for Sharing” email to participants

Dec 26–27

Optional post-holiday feature: “What You Got From Your List”

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