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Holiday Gifting

Wishlist-to-Gift Campaign

Region:
Industry:
Beauty
Dec 2025

Campaign Concept

Theme: “Wishlist-to-Gift Campaign” – Holiday Edition
Hook: The easiest way to find (or drop hints for) the perfect skincare gift? Start with a wishlist. 🎄🎁

How it Works:

  • Encourage shoppers to update and share their wishlist with friends, family, or significant others.

  • Position wishlists as gift registries — easy to share, easy to shop from.

Highlight skincare kits and gift-ready bundles across landing pages and social.

Industries Best Suited For

Skincare

From glow kits to nourishing winter routines, skincare is a go-to category for gifting. Wishlists help surface top products and make gifting deeply personal.

Beauty Sets & Kits

Bundled products are high-performers during holidays — and they’re often wishlisted but not self-purchased. This is your moment to convert.

Luxury Beauty

Premium serums, face oils, and branded gift boxes are wishlist staples that convert well when shared. The registry format frames them as “treat-worthy” gifts.

Fragrance & Bath

Scented items and bath/body indulgences make great stocking stuffers and under-the-tree stars. Use wishlists to guide last-minute selections.

Why This Campaign Could Work

Wishlists = Built-In Gift Guides

Holiday shoppers are overwhelmed — wishlists simplify their decision-making by showing them exactly what their loved ones want. It turns your shoppers into gift-givers (and gift-getters).

Sharing = Gifting Made Easy

Enabling wishlist sharing helps users drop hints, plan gifts with friends, or even build their own dream skincare registry. It reduces friction in gift-buying while boosting social exposure.

Skincare = Top Gifting Category

Hydrating kits, glow sets, and luxury skin bundles are high-performing gifts in the beauty space. This campaign makes it easier for customers to match great products with real intent.

Peak Holiday Conversion Window

December 10–25 is prime time for last-minute gift-buying — wishlist-based tools surface the most relevant options while helping convert both givers and receivers.

December 10–25 is prime time for last-minute gift-buying — wishlist-based tools surface the most relevant options while helping convert both givers and receivers.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎁 Wishlist It. Share It. Unwrap It.

Let Your Wishlist Do the Talking

No more guessing games — this year, holiday gifting starts with your wishlist. Share it with your crew and get exactly what your skin’s been craving.

Share My Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎄 Last-Minute Gift Hack: Share Your Wishlist

It’s Not Too Late to Drop a Hint

The perfect gift? The one you’ve already wishlisted. Share your picks before the season’s over — or shop someone else’s glow-up list.

Send My Gift Guide
EMAIL TEMPLATE

🎁 Holiday hint time! Share your wishlist and get exactly what you want this year 👉 [link]

SMS TEMPLATE.

🎄 Still shopping? Your loved one’s wishlist = your easiest gift win 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Gift Wishlist Reel

Create a quick reel showing someone browsing their wishlist and sharing it with family. End with: “The easiest gift? The one they’ve already wishlisted.”

Wishlist Registry CTA Posts

Static or carousel posts encouraging followers to “Turn your wishlist into a gift guide.” Add a CTA to share and tag their wishlist buddy.

Polls: Wishlist Confessionals

“Would you rather get a wishlist gift 🎁 or be surprised 🎉?” — follow with swipe-ups to build or view shared wishlists.

UGC Wishlist Highlights

Repost users who’ve shared their wishlist publicly or dropped hints via stories. It builds community, FOMO, and social proof.

Campaign Timeline

Dec 10

Launch campaign + wishlist sharing prompts via email/social

Dec 12–18

Promote gifting kits + UGC wishlist shares

Dec 20

Send final reminder email + SMS for last-minute gifting

Dec 25

Wrap campaign with “Top Wishlisted Gifts” post or email recap

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