Campaigns Home
Theme: “As Seen On” Wishlist Campaign
Hook: Inspired by the runway. Curated by you. Share your Fashion Week wishlist now. 🌟📸
How it Works:
The campaign encourages sharing as a way to showcase style, get feedback, or even drop gifting hints.
Perfect for launching new collections, designer collabs, or statement pieces inspired by Fashion Week looks. Shoppers want to wishlist what they can’t stop seeing online.
Trend-led heels, boots, and statement shoes gain traction during fashion week hype. Let customers build head-to-toe looks from their wishlist.
Think statement earrings, designer-inspired sunglasses, belts, and handbags — all wishlist-worthy and highly giftable.
With spring events and celebrations ahead, style-conscious shoppers use Fashion Week to prep their special-occasion wardrobes.
Fashion Week ignites a surge in interest, with shoppers seeking inspiration from runways, street style, and influencer looks. Mid-September is the perfect moment to connect that hype to your product catalog in a tangible, shoppable way.
As customers explore your Fashion Week-inspired collections, encouraging them to wishlist and share their favourites captures high-intent signals in the moment. It builds engagement while gathering valuable data on trending pieces.
The ability to share a wishlist mimics the buzz of sharing looks from a runway or magazine — it adds social currency to shopping. It’s also a great entry point for gifting, social referrals, and word-of-mouth exposure.
Fashion Week isn’t just for industry insiders anymore — shoppers want access to looks they love, as they see them. This campaign bridges the aspirational with the accessible by letting every shopper play stylist.
Fashion Week isn’t just for industry insiders anymore — shoppers want access to looks they love, as they see them. This campaign bridges the aspirational with the accessible by letting every shopper play stylist.
As Seen On the Runway. Saved by You.
Our new drop is giving Fashion Week energy — now it’s your turn to style it your way. Browse the collection, wishlist your faves, and share your picks with your crew.
Your Style Deserves a Spotlight
You’ve saved your favourites — now share them! Whether you’re building your dream wardrobe or hinting at gift ideas, your wishlist is the vibe right now.
🌟 Fashion Week edit is live! Wishlist your faves + share your style 👉 [link]
⏳ Final chance to share your wishlist + enter our styling giveaway 👉 [link]
“My Fashion Week Picks 🖤” — Show someone building their wishlist while styling looks from your newest drop.
“Share your wishlist for a chance to win your #AsSeenOn edit!” Use a branded hashtag to track entries.
“Which trend are you loving more: Metallics ✨ or Maxi Skirts 👗?” Link to wishlisting pages based on answers.
Share curated wishlists from your in-house stylists or influencers — "Here’s what I’m wishlisting from our Fashion Week edit."
Launch Fashion Week Edit + wishlist-sharing campaign
Push UGC contest / giveaway for shared wishlists
Final reminder email + SMS push
Announce winner (if applicable) and highlight top shared picks
Helping e-commerce brands craft a more seamless experience for their customers
