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Theme: “Runway-Ready Beauty Wishlist” – Fashion Week Buzz
Hook: Seen on the runway. Loved on your wishlist. Share your beauty edit now. 💄📸
How it Works:
Use the shared wishlists as a referral or gifting entry point.
Perfect for pushing bold runway-inspired looks — red lips, graphic liners, dewy bases, and more. Shared wishlists become instant lookbooks for friends to shop.
Use the buzz to spotlight “backstage prep” skincare like glow serums, primers, and masks. Position them as essentials for recreating a model-worthy base.
Brushes, sponges, setting sprays, and other tools complete the glam experience. Shoppers often overlook tools — this is a chance to put them front and center via curated wishlists.
Fashion Week is also about signature scent statements. Encourage shoppers to wishlist and share the scents they’d wear to front row events.
Fashion Week is a cultural spectacle — and the makeup looks are as talked-about as the clothes. Shoppers love to emulate trending styles, making this the perfect time to spotlight beauty picks tied to Fashion Week glam.
Letting customers build and share their wishlists mimics the experience of curating a moodboard or lookbook. It turns your store into a runway moment and adds a layer of word-of-mouth and gifting potential.
As influencers drop behind-the-scenes looks and GRWMs, your brand can ride the wave by encouraging shoppers to wishlist and share their own versions. It gives every shopper a seat at the fashion table.
With eyes on bold lips, glass skin, or colorful liners, beauty lovers are actively hunting for products. Sharing wishlists encourages exploration and helps others discover top items organically.
With eyes on bold lips, glass skin, or colorful liners, beauty lovers are actively hunting for products. Sharing wishlists encourages exploration and helps others discover top items organically.
Inspired by Fashion Week. Saved by You.
The beauty looks taking over the runway? They're now at your fingertips. Wishlist your faves and share your edit with friends, followers, or your glam squad.
Your Fashion Week Look Deserves the Spotlight
Bold lips, glowing skin, shimmer lids — what’s on your wishlist? Share your beauty picks and let the world see your style.
💄 Fashion Week beauty is here — wishlist your faves + share your glam edit 👉 [link]
⏳ Last chance to share your beauty wishlist and show off your style 👉 [link]
Create a Get Ready With Me video inspired by a Fashion Week look using your products. End with a wishlist CTA and tag options for sharing.
Ask shoppers to post and tag their wishlist using a branded hashtag — pick a winner to receive their full edit. Drives sharing, traffic, and excitement.
Use stories to ask followers: “Which beauty trend is your fave — Red Lips 💋 or Glass Skin ✨?” Link each trend to a dedicated wishlist-ready product collection.
Have in-house MUA or influencers curate and share their own beauty wishlists. Post these as carousels with “Get the Look” overlays to drive traffic.
Launch Fashion Week beauty edits + wishlist sharing prompt
Push UGC contest or influencer wishlist series
Send reminder email + SMS with final push
Announce winner or top shared wishlist picks (if gamified)
Helping e-commerce brands craft a more seamless experience for their customers
