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Diwali

Gifting Made Easy

Region:
Industry:
Retail
Nov 2025

Campaign Concept

Theme: “Light Up Gifting — The Smart Way”
Hook: This Diwali, make gifting personal. Create your wishlist, share it with your loved ones, and unwrap the joy you actually wanted.

How it Works:

  • Merchants enable gift registries or wishlist sharing for Diwali collections (e.g., home décor, ethnic wear, beauty kits).

  • Shoppers create their Diwali wishlist and share it with friends or family.

  • Gift-givers can shop directly from the wishlist — no confusion, no missed hints.

Optional: Merchants can offer a small reward or cashback to wishlist sharers or gift-givers.

Industries Best Suited For

Home & Decor

Lamps, diyas, serveware, and festive décor top Diwali gifting lists. A wishlist or registry gives shoppers a way to prioritize what they truly want for their space.

Fashion & Apparel

Ethnicwear, accessories, festive fashion sets, and couple coordinates are in high demand. Shared wishlists reduce sizing or style guesswork and encourage meaningful purchases.

Beauty & Wellness

Self-care kits, perfume sets, grooming combos, and festive beauty bundles are ideal Diwali gifts. Wishlist sharing ensures gift-givers choose the perfect product for every skin type or personal preference.

Gourmet & Gifting

Mithai boxes, dry fruit hampers, and artisanal snacks are timeless festive gifts. A wishlist campaign can feature premium bundles and limited-edition sets, driving early conversion.

Why This Campaign Could Work

Seasonal Emotional Hook

Diwali is India’s biggest gifting season, where thoughtful, timely, and meaningful presents matter more than ever. Helping shoppers organize, wishlist, and share gift preferences simplifies decision-making and enhances joy — for both giver and receiver.

Wishlist-Driven Gifting Experience

By enabling shoppers to build Diwali wishlists or registries and share them with loved ones, you eliminate gifting guesswork. This turns passive browsers into active participants and ensures higher conversion through intention-driven shopping.

Surprise & Delight Tactic

Shoppers can receive gifts they actually want — and gift-givers feel confident in their choices. This mutual satisfaction fosters brand loyalty and makes your store their go-to festive destination.

Merchandising for Discovery

With a gifting wishlist experience, merchants can spotlight curated Diwali collections, promote festive bundles, and drive discovery of popular and high-margin items.

With a gifting wishlist experience, merchants can spotlight curated Diwali collections, promote festive bundles, and drive discovery of popular and high-margin items.

Email & SMS Templates

Campaign Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🪔 Diwali Gifting, Made Easy

Create & Share Your Wishlist This Festive Season

This Diwali, help your loved ones get it right — with a wishlist they can shop from directly. Whether it's beauty kits or home décor, make your wishlist, share it, and get gifts you’ll truly love.

Create My Diwali Wishlist
EMAIL TEMPLATE

Gifter Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎁 You’ve Got a Wishlist!

Gifting Just Got Easier

Someone shared their Diwali wishlist with you — and you’re about to make their day! Pick any item they’ve saved and make this Diwali extra special.

Shop Their Wishlist
EMAIL TEMPLATE

🪔 This Diwali, create and share your wishlist with loved ones 👉 [link]

SMS TEMPLATE.

🎁 Someone shared a wishlist with you! Make their Diwali sparkle 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Reel – “Send the Wishlist, Save the Stress”

Create a relatable video around Diwali gifting confusion (“Do they like silver or gold?”) and resolve it with wishlist sharing.

UGC Prompt – “What’s on Your Diwali Wishlist?”

Ask users to share screenshots of their wishlist with a branded hashtag. Run a giveaway for top entries.

Reminder Stories – “Wishlist Shared Yet?”

Countdown-style IG stories reminding followers to share their wishlists with loved ones before the big day.

Branded Hashtags

#DiwaliWishlist #LightUpGifting #GiftingMadeEasy #NoMoreGuesswork

Campaign Timeline

Oct 25

Launch teaser — “Coming Soon: The Smartest Way to Gift”

Oct 28

Wishlist feature live — collection + share option promoted

Nov 1

Send reminder emails/SMS: “Have you shared your wishlist yet?”

Nov 4–5

Final push — gift-givers CTA + gifting guide

Nov 6–7

Campaign wrap — post-Diwali “shop what’s left on your wishlist” promo

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