What’s New at Swym: May 2025

At Swym, we believe every shopper interaction is a chance to understand what they want and drive lasting value. Our mission is to help you act on shopper behavior with less friction and more impact, right from your Shopify admin.

This May, we’re spotlighting the features we’ve tested across hundreds of merchants, and proven to deliver real, measurable impact. Here’s what's new:

Getting set up is now faster, clearer, and built to match how you actually work.

From the moment you install Wishlist Plus, you’ll see:

• Previews on store so you know exactly what your shoppers will see
• Smart defaults that scan your store’s colors, fonts, and layout
• Visual progress and clear milestones so you always know what’s next
• In-flow tips and nudges that guide you step by step
• Access to advanced customizations right from the start

It’s an onboarding experience that’s as polished as the product—built to get you go-live with confidence.

Sometimes, shoppers visit products multiple times.… and then leave. That doesn’t mean they’re not interested, just not ready to buy yet.

SmartSave catches these signals, like time spent browsing or return visits, and auto-saves products into a separate "Saved for You" list.

What it helps you do:

• Identify high-intent shoppers
• Get them back with timely reminders
• Help them easily find their favorite products

📈 Did You Know?
‍Based on 2,000+ merchants who now use SmartSave, smart-saved items convert on par with manual wishlists. Add reminders, and merchants see 2x higher conversion rates than manual wishlist reminders.

Wishlist Plus creates shopper segments that are perfect for marketing campaigns—like those who saved + abandoned, or whose items dropped in price. And now with Segment Insights, you can see: 

• How many shoppers are in each segment
• Total value ($) of wishlisted items per segment

This helps you prioritize which segments to target first, based on real revenue opportunity. Use these segments to send timely reminders, offer discounts, or run ad-hoc personalized campaigns—based on real intent, not guesswork.

Enable Wishlist Reminder and Save for Later Reminder for Omnisend in just a few clicks. Available in your Shopify admin. 

This means:

• Shoppers who wishlisted get notified when as per the frequency you set.
• Shoppers who saved items for later from the cart can be re-engaged too.

Swym Sender is our built-in email tool that lets you send wishlist reminders directly from your Shopify admin—no integrations needed.

• One-click setup
• Brand-native email templates
• Setup help from scratch
• Easiest way to bring shoppers back

Shoppers and store associates can now assign custom labels to wishlist items—both online and in-store.

Why it matters: 

• Shoppers can group items by purpose or occasion using labels like “Gifting,” “Workwear,” or “Holiday Picks”
• Store associates can tag wishlist items in-store to track shopper preferences or plan follow-ups (e.g., “Try Later,” “In Stock Soon”)

Labels make it easier to organize wishlists, uncover shopper intent, and enable personalized follow-ups—across both online and in-store journeys.