Campaigns Home
Theme: Winter Wardrobe Refresh – Style Wishlist Drop
Hook: It’s your wishlist’s time to shine — get personalized drops on your most-wanted winter fits! 🌨️
How it Works:
Brands can optionally run a short promotional window to enhance urgency and boost engagement.
Great for promoting outerwear, thermal layers, knitwear, and winter dresses that have been wishlisted. This is the peak time shoppers look to buy what they need for the season.
Winter boots, sneakers, and all-weather shoes are perfect candidates for wishlist-based price drop campaigns. Cold-weather utility meets seasonal style.
Highlight wishlisted scarves, beanies, gloves, and layering essentials. These are typically added to carts and wishlists but often held off on until the cold really kicks in.
Cozy, comfort-first categories thrive in winter. Use wishlist alerts to re-engage shoppers on items they were already considering for warmth and comfort.
Mid-July is peak winter in Australia — the perfect time for shoppers to upgrade their cold-weather wardrobes. With the chill setting in, consumers are actively looking for seasonal essentials they may have wishlisted earlier but haven’t yet bought.
Shoppers have already shown interest in specific winter products. By triggering personalized price drop alerts for these wishlisted items, you deliver a well-timed nudge that’s both helpful and highly relevant.
Personalized price drops create surprise-and-delight moments that drive conversions. Shoppers feel rewarded for their interest and are more likely to complete the purchase when the offer feels exclusive to them.
This campaign is tailored to winter essentials — from outerwear and boots to layering accessories. By anchoring it in the current season, it becomes more compelling and conversion-driven.
This campaign is tailored to winter essentials — from outerwear and boots to layering accessories. By anchoring it in the current season, it becomes more compelling and conversion-driven.
Cozy Up to New Deals on Your Wishlist
Your winter must-haves are calling! We've dropped prices on items you saved, and now’s your chance to grab them before the chill (or stock) runs out.
Your Wishlist Items Won’t Stick Around Forever
Winter is here, and your wishlist items are moving fast! Shop them now while the price (and the size) is right.
❄️ Brrr! Your wishlist winter picks just dropped in price — shop the deal 👉 [link]
🧥 Final hours to shop your wishlist winter deals — don’t miss out 👉 [link]
“Winter wishlist deals are live for 48 hrs only — what will you grab before they’re gone? 🧥🔥” Pair with countdown stickers and winter-themed visuals.
Show a "wishlist to wardrobe" glow-up — layering up saved items with trending winter transitions. Use cool-toned filters and cozy captions.
“Which wishlist item are you hoping goes on sale first?” Use Stories to engage followers with swipe polls or reaction sliders.
Share a before-after price carousel of popular winter wishlist items that have just gone on sale. Reinforce urgency with copy like “Going fast. Limited sizes. You know the drill.”
Launch wishlist price drop campaign via email & SMS
Mid-campaign push on social media with UGC and countdowns
Final call: send last-chance reminders on all channels
Close campaign and tease upcoming late-winter promos
Helping e-commerce brands craft a more seamless experience for their customers
