Campaigns HomeTheme: “Skin Saviour Wishlist Drops”
Hook: Help your skin — and your wallet — this winter. Get personalized deals on the hydration heroes you’ve been wishlisting. ❄️🧴
This campaign is tailor-made for skincare brands offering hydration-first solutions like facial oils, night creams, and masks. It's a smart way to clear out winter stock while reactivating intent-heavy customers.
Brands positioned around clean ingredients and winter wellness can tap into conscious shoppers looking for skin-soothing, chemical-free options. Personalized price drops make your products feel both premium and accessible.
Brands with clinically proven skincare or dermatologist-backed lines can use this as an education + promotion moment. Highlight why your formulations work for winter and back it with wishlist-powered offers.
This is an opportunity to make luxury feel attainable. For shoppers who’ve wishlisted premium serums or creams, a winter-exclusive discount may be the nudge they’ve been waiting for.
Winter weather in Australia brings drier air and dehydrated skin — prompting a natural increase in demand for moisturizers, masks, and serums. Shoppers are actively looking for hydration heroes, making this the perfect time to highlight their saved favourites.
Rather than guessing, use wishlist data to know exactly which hydrating products your shoppers are eyeing. Sending personalized price drop alerts ensures the message is timely and relevant.
Offering deals on wishlisted winter essentials adds value without spamming your customers. The price drop feels like a reward for patience, not just another promotion.
This campaign helps clear out slow-moving winter inventory while focusing on products people already want — minimizing guesswork and maximizing ROI.
This campaign helps clear out slow-moving winter inventory while focusing on products people already want — minimizing guesswork and maximizing ROI.
Your Winter Skin Heroes Are on Sale
Dry skin? Don’t stress. The hydrating skincare products you’ve been eyeing are now on sale — and your wishlist has the proof.
Your Skin (and Wallet) Will Thank You
You’ve saved them — now’s the time to stock up. Your winter skincare favourites are on sale, but not for much longer.
❄️ Winter skin fix? Your wishlisted moisturizers + serums are on sale! 👉 [link]
⏰ Hydration drop alert: Last chance to shop your wishlist deals before they’re gone 👉 [link]
Feature a “winter skin survival kit” built from bestsellers that just went on sale. End with a CTA prompting viewers to wishlist their faves and watch for price drops.
Share a tip-driven post (e.g., “5 ways to hydrate your skin this winter”) and highlight products included in the campaign. Link each tip to a wishlisting or product page.
Use UGC or in-house tests to show the visible difference after using your winter skincare line. Tie it to a CTA: “Wishlist yours now — price drops coming soon.”
Use stories to remind followers to update their wishlist with winter essentials. Include a countdown for when price drop alerts begin.
Trigger first batch of price drop alerts
Post hydration tip reel + wishlist reminder stories
Send final reminder email + SMS
Highlight top winter sellers from the campaign
Helping e-commerce brands craft a more seamless experience for their customers
