Campaigns Home
Theme: Spring Forward Wishlist Campaign
Hook: Wake up your wishlist! It’s time to refresh your wardrobe with styles made for spring. 🌸🌿
How it Works:
Pair with spring-themed content or lookbooks to spark fresh inspiration and drive seasonal conversions.
The seasonal switch makes this the perfect time to promote spring dresses, lightweight tops, and layering staples. Wishlist nudges help convert shoppers already browsing seasonal looks.
From sunnies to statement jewellery, spring accessories are low-commitment items often saved but delayed. Now’s the time to push them.
Spring tones and breathable fabrics see renewed interest — use wishlists to surface pastel and floral picks.
Sandals, sneakers, and open-toe shoes are often on hold until warmer weather — wishlist reminders bring them front and center.
Early September marks the official start of spring in Australia, and shoppers are eager to refresh their wardrobes with lighter layers, colors, and styles. It’s the perfect moment to re-engage them as seasonal interest spikes.
Shoppers may have already wishlisted spring-ready items — from florals to breathable basics — but haven’t acted yet. Nudging them now, just as the season begins, ensures you’re delivering the right message at the right time.
Personalized wishlist reminders act as a gentle nudge to convert passive intent into purchases. By spotlighting items that shoppers already like, you reduce friction and increase the likelihood of conversion.
This campaign is built around renewal — encouraging shoppers to “spring forward” with style. It ties directly into the mindset of fresh starts, updated looks, and mood-boosting fashion.
This campaign is built around renewal — encouraging shoppers to “spring forward” with style. It ties directly into the mindset of fresh starts, updated looks, and mood-boosting fashion.
New Season, New Style — Yours Is Waiting
Spring is finally here — and so are the styles you’ve been waiting for. Your wishlist is full of perfect picks for the new season. Ready to refresh your look?
Your Wishlist Items Are Warming Up
You saved them for a reason — and now’s the time to make them yours. Shop your wishlist faves before they sell out this spring.
🌸 Spring’s here! Your wishlist styles are ready to bloom — shop now 👉 [link]
🌿 Don’t wait — your wishlist picks are trending for spring. Grab them while they last 👉 [link]
Show quick outfit transformations using wishlisted spring pieces — “Saved it? Now style it.”
Create a spring-themed collage of trending wishlist items with florals, pastels, and light textures.
Post a carousel showing “winter vs. spring” looks using items now in stock and wishlisted.
“Which wishlist item are you buying first this spring?” Use tap-to-vote or emoji sliders to drive engagement.
Launch campaign with personalized wishlist reminder emails
Mid-campaign push via Instagram stories and SMS
Final push with “wishlist pick of the day” countdowns
Wrap campaign and tease next seasonal feature (e.g. layering edit)
Helping e-commerce brands craft a more seamless experience for their customers
