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NYE

Countdown to Wishlist Glam

Region:
Industry:
Fashion
Dec 2025

Campaign Concept

Theme: Countdown to Wishlist Glam
Hook: Ring in the new year looking exactly how you envisioned it — your wishlist picks are ready to party. 🎆💅

How it Works:

  • Identify customers with wishlisted NYE-ready fashion items.

  • Send reminder emails/SMS nudging them to complete their look before the night begins.

Optionally include shipping cut-offs, store pickup info, or styling tips to support last-minute buyers.

Industries Best Suited For

Apparel

This is the biggest party night of the year — perfect for promoting sequins, silks, metallics, and showstoppers. Wishlist data gives you a shortcut to each shopper’s dream look.

Footwear

Heels, strappy sandals, and NYE-worthy shoes are high on wishlists — and often purchased at the last minute.

Accessories & Jewellery

Sparkly earrings, bold bags, or shimmer sets add final polish — and are great for converting small wishlist items.

Beauty & Glam

Highlighters, eyeshadow palettes, glitter kits — beauty brands can tap into wishlist reminders to promote a NYE-ready glow-up.

Why This Campaign Could Work

Timing Is Everything

New Year’s Eve is all about dressing up, standing out, and celebrating in style. Shoppers often wait until the very end to lock in their look — which makes this the perfect moment to nudge wishlist holders with a final reminder.

Wishlist-Backed Relevance

Shoppers have already wishlisted items they see as party-perfect or celebration-ready. Sending reminders right before NYE taps into their intent and helps close the loop on delayed decisions.

Motivating Shopper Action

With time running out, shoppers are more likely to act fast — especially when the message is “you already saved this, now go get it.” It combines urgency and personalization for high-impact results.

Seasonal Focus

This is the most glamorous night of the year — sequins, heels, clutch bags, bold makeup, and statement outfits take center stage. A wishlist reminder campaign ensures shoppers don’t scramble last minute.

This is the most glamorous night of the year — sequins, heels, clutch bags, bold makeup, and statement outfits take center stage. A wishlist reminder campaign ensures shoppers don’t scramble last minute.

Email & SMS Templates

Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
💅 Your Wishlist Called — NYE Glam Is Waiting

Your Party Look Is Just a Click Away

The countdown’s on, and your wishlist is looking like a whole vibe. Shop your glam picks before the clock strikes midnight — and shine into 2025.

Shop NYE Wishlist
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Last Chance for NYE Glam

Your Wishlist Wants In On the Countdown

You’ve saved the looks. Now it’s time to wear them. Shop your wishlist favourites now and welcome the new year in unforgettable style.

Get It Before Midnight
EMAIL TEMPLATE

🎆 NYE glam alert! Your wishlist picks are party-ready — shop now 👉 [link]

SMS TEMPLATE.

💅 Countdown’s on! Final hours to grab your wishlist glam for NYE 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Countdown Reels

“3…2…1… glam!” — Show a wishlist-to-outfit transformation in a NYE-ready Reel.

Outfit Poll Stories

“Which wishlist pick are you wearing to the countdown party?” Link directly to featured products.

UGC Highlight

Feature customers or influencers who shopped their wishlist and styled it for NYE.

“Shop My Wishlist” Post

Share staff or creator wishlists with captions like “This is how I’m entering 2025 ✨”

Campaign Timeline

Dec 28

Send initial wishlist glam reminder via email + Stories

Dec 30

Final push across all channels — countdown content live

Dec 31 (AM)

Send last-call SMS and email: “Your NYE look is waiting!”

Jan 1

Optional follow-up: “Here’s how our community styled NYE glam”

Need help setting up this campaign? Join our Agency Partner Program to get expert support.