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Labour Day

Labour Less Shopping

Region:
Industry:
Retail
Sep 2025

Campaign Concept

Theme: Labour Less Shopping
Hook: Let automation do the heavy lifting—personalized price drop alerts on wishlist items mean you don’t have to lift a finger this Labour Day. 🛠️

How it Works:

  • Detect wishlist items that have recently dropped in price.

  • Trigger personalized email and SMS alerts showing discounted items from each shopper’s wishlist.

Optionally tag this as your “Labour Day Auto-Sale”—deals you didn’t even have to look for.

Industries Best Suited For

Fashion & Apparel

End-of-season clearance pieces (outerwear, sandals, accessories) are often wishlisted—great targets for price drop alerts.

Electronics & Gadgets

Labour Day tech markdowns (headphones, speakers, chargers) paired with wishlist data convert casual browsers into buyers.

Beauty & Skincare

Shoppers frequently wishlist skincare sets or luxury items and wait for a drop—this campaign gives them a reason to finally act.

Home & Furniture

Small upgrades—storage units, chairs, lamps—are perfect wishlist items to convert during long weekend browsing moments.

Why This Campaign Could Work

Automation as the Holiday Hero

Labour Day is about rest. A campaign that leans into automation—by surfacing personalized price drops on wishlist items—delivers value while keeping the shopper experience effortless.

Price Drop = Passive Win

Instead of pushing a storewide discount, this campaign highlights price drops on products customers already want—making it feel earned, not advertised.

Light, Relevant, Effective

Labour Day isn’t typically associated with major gifting—but it is perfect for a weekend self-buy moment. This campaign nudges action in a timely, low-pressure way.

Leverages Existing Signals

Using wishlist data for price-drop alerts means no extra segmentation, no deep setup—just optimized conversion from your highest-intent segment.

Using wishlist data for price-drop alerts means no extra segmentation, no deep setup—just optimized conversion from your highest-intent segment.

Email & SMS Templates

Campaign Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🛠️ Labour Day, Meet Effortless Shopping

You Relaxed. Your Wishlist Worked.

This Labour Day, we did the heavy lifting for you. Your wishlist items have dropped in price—and you didn’t have to lift a finger to find them.

See My Wishlist Deals
EMAIL TEMPLATE

Reminder Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
⏳ Your Labour Day Deals Are Ending Soon

Last Chance to Shop Your Wishlist—Effortlessly

Your wishlist items are still on sale, but not for long. Kick back, click through, and check them out before the holiday ends.

Shop Now
EMAIL TEMPLATE

🛠️ Labour Day surprise: Your wishlist picks just dropped in price 👉 [link]

SMS TEMPLATE.

⏳ Final hours of effortless savings—shop your wishlist drops before they’re gone 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

“Effortless Wishlist” Stories

“You didn’t search. You didn’t scroll. You just got the deal.” → Swipe to see price-dropped picks.

Reels: Lazy Day Aesthetic

Use a cozy, stay-at-home Labour Day vibe and show someone “shopping without trying” as price drops appear magically.

Polls: What Would You Wishlist & Wait For?

Drive wishlist behavior while teasing automated rewards.

Branded Hashtags

#LabourLessShopping #WishlistWins #PriceDropPicks #AutoSaleWeekend

Campaign Timeline

Aug 29

Pull wishlist + price drop segment

Aug 30

Schedule personalized alerts via email/SMS

Sept 2 (Labour Day)

Launch campaign + urgency reminder midday

Sept 3

Send follow-up “Your Wishlist Did the Work” post-campaign note

Need help setting up this campaign? Join our Agency Partner Program to get expert support.