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Independence Day

“Stars & Wishlist” Giveaway!

Region:
Industry:
Retail
Jul 2025

Campaign Concept

Theme: Stars & Wishlist Giveaway
Hook: Let freedom (to wishlist) ring. Create your wishlist from our 4th of July collection — and you just might win your favorites for free.

How it Works:

  • Merchants curate a 4th of July-themed product collection: patriotic apparel, outdoor gear, picnic must-haves, and festive decor.

  • Shoppers create a wishlist titled “Stars & Wishlist.”

  • A few lucky winners are randomly selected from wishlist submissions and gifted their selected items at no cost.

Winners are notified via email/SMS, and their stories can be shared across social to build brand buzz.

Industries Best Suited For

Fashion & Apparel

Red, white, and blue fits, summer dresses, swimwear, and statement accessories are wishlist favorites around the 4th.

Outdoor & Recreation

BBQ gear, coolers, camping equipment, and picnic sets create strong seasonal interest for wishlist contests

Home & Furniture

Festive decor, outdoor dining essentials, flags, and summer patio setups make great visual and wishlist-ready assets.

Electronics & Gadgets

Portable speakers, grills, phone tripods, or travel-friendly tech are perfect for celebrating on the go.

Why This Campaign Could Work

Patriotic Emotional Hook

Independence Day is a celebration of freedom, identity, and tradition. Tapping into this sentiment with a wishlist campaign allows shoppers to express their tastes while tying their experience to the holiday’s meaning.

Wishlist-Driven Engagement

Encouraging shoppers to wishlist their 4th of July picks creates a personal, interactive experience. It boosts time-on-site, increases consideration, and sets the stage for repeat engagement.

Surprise & Delight Tactic

The Win Your Wishlist (WYW) mechanic turns a seasonal moment into a shopper celebration. Gifting a few lucky participants their wishlist picks builds positive sentiment and viral moments.

Seasonal Focus

Tying the campaign to patriotic collections and summer gear helps drive visibility for timely inventory like BBQ sets, beachwear, and outdoor decor — boosting seasonal sales while building loyalty.

Tying the campaign to patriotic collections and summer gear helps drive visibility for timely inventory like BBQ sets, beachwear, and outdoor decor — boosting seasonal sales while building loyalty.

Email & SMS Templates

Campaign Kick-Off Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎆 Win Your Wishlist this 4th of July!

Let Freedom Ring — With a FREE Wishlist!

This Independence Day, we’re giving you a chance to win what you love. Wishlist your top picks from our 4th of July collection and enter to win them for FREE!

Create Your Wishlist Now
EMAIL TEMPLATE

Winner Email

To:
firstReceiver@sample.com
Cc
Bcc
Subject:
🎉 You Just Won Your 4th of July Wishlist!

Congrats, You’re a Winner!

You did it! Your wishlist picks from our Independence Day collection are now yours — on us. We’re getting your items packed and ready to go!

See What You Won
EMAIL TEMPLATE

🎆 Celebrate Independence Day with our “Stars & Wishlist” giveaway! Pick your faves 👉 [link]

SMS TEMPLATE.

🎉 You WON your wishlist items from our 4th of July collection! Check your prize 👉 [link]

 SMS TEMPLATE.
 SMS TEMPLATE.

Social Media Promo Ideas

Wishlist Challenge Post

“What’s on your 4th of July wishlist? Share it with us — and you might just win it!”

Countdown Stories

“3 Days Left to Win Your Wishlist! 🧨 Tap the link in bio and create your list now!”

Winner Reaction Reels

Feature real reactions from contest winners receiving their wishlist picks — highly shareable and emotionally resonant.

Branded Hashtags

#StarsAndWishlist #IndependenceDayGiveaway #4thOfJulyWishlist #CelebrateWithWishlist

Campaign Timeline

10 Days Before

Announce the “Stars & Wishlist” Giveaway, drive wishlist creation

5 Days Before

Highlight top wishlist items from the collection and remind shoppers to enter

July 4

Draw winners and notify them via email + SMS

Post-July 4

Share winning stories on social and feature new summer sales or wishlist nudges

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